CBAD 350 EXAM 1 Questions

During the ___________ era, firms had excess capacity and used personal selling and advertising to generate customers.

__________________ is communication by a marketer that informs, persuades, and reminds potential customers.

When identifying and evaluating opportunities, STP refers to:

Value is:

Marketing involves all of the following EXCEPT:

Marketing efforts designed to get the product or service to the right customer, when that customer wants it, are called:

________________ are groups of people of the same generation who have similar purchase behavior because they have shared experiences and are in the same stage of life.

As owner of a retail franchise food store, Mary Gray coordinates her purchasing with specials advertised nationally throughout the franchise system. One Monday she was surprised to find customers asking for specials that she did not know about in advance. The franchise company failed the value driven principle of:

The four Ps comprise the ______________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.

Henry Ford's statement, "Customers can have any color they want so long as it's black," typified the ____________ era of marketing.

When referring to "exchange," marketers are focusing on:

Firms achieve ____________ through efficient procedures and excellent supply chain management.

The centerpiece of the Marketing Environment Analysis Framework is:

________________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive understanding of what a product does or represents in comparison with competing products.

After developing a mission statement, a firm or organization next must perform:

The fundamental goal of marketers when creating goods, services, or combinations of both, is to:

Henry often observes the FedEx and UPS delivery people who bring packages to his law firm, counting the number of packages they deliver to other law firms in the building. He also regularly reviews court documents about upcoming cases to see which firms are representing clients. Henry is engaged in:

The evolution of marketing progressed along the continuum:

Value-driven marketers are constantly measuring the ___________ that customers perceive against the cost of their offering.

Product excellence occurs through:

Dale's Appliance Repair Service has created a scheduling system using cellular communications and routing software to guide the work of each of its highly trained and well-equipped technicians. As a result, Dale's can make and keep exact appointments with customers. Other repair services in the area can only promise technicians will be there within a four- to six-hour block. As a result, Dale's has developed a loyal customer following and the business continues to grow through referrals. Dale's has developed:

Which of the following is a core aspect of marketing?

Firms that provide materials, transportation, advertising, accounting and other goods and services, helping a firm create value for its customers are called:

Which of the following is NOT one of the four major growth strategies marketers typically utilize?

Marketing includes offering: