CBAD 350 EXAM 2 Questions

Many of the best-known American retailers, like KFC and McDonalds, have expanded globally using:

Andy likes gourmet popcorn, and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn't care about brands. For Andy popcorn is a __________ good while for Joanne it is a __________ good.

When Darren assessed __________ in Paraguay, he assessed the country's transportation, commerce, distribution channels, and communications capabilities.

Every year, Wall Street Journal technology reporter, Walter Mossberg, provides a set of guidelines for readers considering the purchase of a new personal computer. His guidelines include features, memory capacity, amenities, and a host of attributes he recommends consumers include in their purchase decision. Walter provides consumers with:

Marketers often use principles and theories from ___________ and __________ to decipher many consumer actions and develop basic strategies for dealing with their behavior.

When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs.

When Mary Grace decided to buy a new computer, she considered all the brands she could recall seeing advertised. For Mary Grace, this would be her __________ set.

Brenda's parents always buy Sears appliances. They consider Sears' brand appliances good quality and value and do not consider alternatives. Her parents use a decision:

When firms pool their resources to enter a new market, they create a(n):

Laura has a nearly-new economy car but wants a sports car. If she decides to purchase a sports car, she will be primarily fulfilling a __________ need.

The __________, agreed upon in 1948, was designed to lower trade barriers.

When Kelly began searching for a new car to replace her "clunker," she probably would rely on ________________ sources of information.

The greater the discrepancy between a consumer's needy state and their desired state, the greater:

GDP is defined as:

The consumer decision process model represents:

A consumer's external social environment includes their:

To understand consumer behavior, marketers need to ascertain:

Marriott chose to expand its international presence by appealing to the specific needs of business travelers. Marketing research revealed the needs, and Marriott made sure the properties could satisfy the target with dependable luxury and absolute quality. In promoting the new campaign, Marriott focused on all the following media except:

A __________ is an attempt to get consumers to choose not to purchase products from a country.

Carla is facing a decision on which college to attend. This is the most important, riskiest and more expensive decision she has ever made. She will be engaged in __________.

__________ attributes are product or service features that are important to buyers and used to differentiate and compare choices.

Tariffs, quotas, anti-dumping laws, and currency exchange policies affect global:

__________ is international trade of goods and services without using currency.

Upscale men's and women's clothing stores primarily appeal to consumers' __________ needs.

Toyota recognized a customer need as it developed the Prius, and as a result:

The consumer buying process begins when:

Whenever Herb and his brothers get together they go down to the Wreck bowling alley and have a birch beer. For Herb and his brothers this is a:

Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. Marketers know this is an especially critical time as consumers deal with:

GORE-TEX with its durability and waterproof characteristics and fashion appeal to consumers who need neither demonstrate that some products can satisfy both ________________ needs.

Generally, people buy one product or service instead of another because they: