European Data Protection Test

1.

1 point

Who is responsible to ensure that there are no misuses of data by users?

Your Affiliate Office

GB Office because they are responsible for the CRM duties

BWI because they have the most authority

The person(s) who has carried out misuses will face legal action

2.

1 point

All users accessing data will have a unique log in and password which they should

write it down and pin it on your computer

only share with all other team members

upload to the shared drive

not disclose to anybody else

3.

1 point

Each Affiliate Office owns and is responsible for the management of data from customers that reside in

that country

that country and their extended territories

the whole world

All European affiliates

4.

1 point

How much information about a customer is allowed to be collected ?

Basic customer details, e.g. name, gender, DOB, address etc.

Basic customer details + transaction details

Everything there is available

As much information as possible as long as they are necessary for the benefit of the company

5.

1 point

Each Affiliate Office has up to how many named control people who are responsible for accessing data held in the customer database?

only 1

up to three

three plus the person(s) responsible for the database

as many as you want

6.

1 point

When a customer/member ticks the box of "Please do not email me any marketing related materials, e.g. newsletters, marketing emails, advertisements, promotions", you should

opt them out for all types of communication

opt them out for only email based marketing activities

opt them out for both email and mail marketing activities

do nothing, because emails will be sent to the person's junk box anyway

7.

1 point

If you are asked to provide customer data from another European Affiliate Office, what should you do?

Provide anything they ask, because we all belong to the same continent

You can only provide them one of the Power User offices

You have to contact the person who is responsible for data protection in your Affiliate Office to get permission first

Tell the GB office to provide the data because they are responsible for the entire CRM

8.

1 point

When you are asked to provide customers' details by an external organisation, you should

not disclose anything at all because it is against the law

provide details to authorised bodies

ask them to make a formal enquiry by letter

be able to transfer details to anyone as long as they are based in the European Union

9.

1 point

Who is the CRM Best Practice Group responsible to?

The European Portal

Best Western International

European Rewards Team

The EFT

10.

1 point

Which of the below options is NOT allowed?

Marketing Rewards members new promotions who have opted in by sending them an email

Personalise marketing material with customer's name to gain a better chance to attract customer's interest on an email campaign

Change customer's details to what you think is more up-to-date

Use the data and database to email someone you once knew