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Intro to mobile marketing

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1.
1 point
What type of media is often used as part of an App discovery campaign but no other forms of marketing?
2.
1 point
What does tracking marketing activity allow us to do?
3.
2 points
Which of these are a valid form of targeting on mobile? (Please select 3)
4.
1 point
What dictates the media mix we recommend to clients?
5.
1 point
When will UDIDs no longer be accessible from?
6.
1 point
Where can clients find total daily installs of their iOS app?
7.
1 point
What do incentivised networks offer users in exchange for downloading an app?
8.
1 point
Which form of tracking is the simplest on mobile?
9.
1 point
Who would you use to track iOS in app usage?
10.
1 point
What does LTV stand for?
11.
1 point
What is the calculation to work out CPA?
12.
1 point
What would you measure CPCV in?
13.
1 point
Interactive media is a key driver of...?
14.
1 point
what does CPC stand for?
15.
1 point
Which placement allows interest targeting?
16.
1 point
What % of all social usage is driven by mobile?
17.
1 point
Which networks allow for the most granular targeting available on mobile today?
18.
1 point
What does accurate targeting help do for a campaign?
19.
1 point
What would you measure CVR in?
20.
1 point
Which type of networks allows you to buy bundles of traffic across specific categories?
21.
1 point
Where can we target specific audiences such as 'Zone 1 commuters'?
22.
2 points
Which media formats are complimentary to Out Of Home and TV marketing? (please select 4)
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