Year 10 Marketing Revision

1.

1 point

Which of the following retailers is a specialty store?

Target

Jeans West

7 Eleven

Myer

2.

1 point

Which of the following retailers is a department store?

Cotton On

K Mart

David Jones

Night Owl

3.

1 point

The marketing mix consists of:

Product, Place, Processing, Promotion

Promotion, Product, Planning, Promotion

Place, Planning, Promotion, Price

Price, Promotion, Place, Product

4.

1 point

Another main function of packaging is identification and promotion of a product. Which of the following is not an example of this:

Show some of the product's distinguishing features

To mislead customers by being packaged inside a deceptively large container

Provide usage instructions

Display the product brand

5.

1 point

Cost plus margin is when a business:

reduces the price of stock that is not selling to stimulate demand.

chooses a price that is either below, equal to, or above that of the customers.

prices according to the interaction between the quantity that customers are willing to purchase and the quantity that producers are able to supply.

calculates the total cost of production and then adds a percentage for profit.

6.

1 point

A product can be a (select all the that apply):

multiplication table

service

idea

good

7.

1 point

A _____ describes the general strategy and target market and specifies how the four elements of the marketing mix will be manipulated to achieve the objectives of the marketing strategy.

market place

research plan

marketing position

marketing plan

8.

1 point

Which of the following options are part of the market research process (could be more than one correct response)?

Analyse data

Ask competitor for advice

Identify a problem

Set objectives

9.

1 point

Packaging is important as it protects and contains a product by:

Allowing disposal with maximum environmental impact

Making the product less convenient to use

Preventing spoilage and extending product life

Encouraging shoplifting

10.

1 point

A brand mark is a design which:

can be spoken.

is found on cattle.

cannot be vocalised.

consists of letters.

11.

1 point

A bilingual or multilingual label may be necessary for international markets.

True

False

12.

1 point

Secondary or _____ research uses data that has already been collected. For example, the company's own sales statistics, company reports and surveys published by research organisations.

desk

post

data

office

13.

1 point

Primary or _____ research is new data gathered face-to-face, through interviews, by telephone or by post, using questionnaires.

survey

field

first

firm

14.

1 point

A _____ is the course a product takes from manufacturer to consumer.

distribution channel

sharing channel

delivery pathway

supply chain

15.

1 point

A sales promotion is a motivational technique involving the use of once-off offers or special selling offers. Which of the following is not a form of sales promotion?

Sponsorship

Competitions

Free samples

Point of sale displays

16.

1 point

Which of the following is not an aim of marketing?

Acts as a link between an organisation and the consumers of its products.

Provides a basis for making management or operating decisions.

Helps maintain existing customers through tailoring products and services to customer requirements.

Enables an organisation to stay ahead of the competition.

17.

1 point

How many methods for calculating price might businesses choose?

three

four

two

five

18.

1 point

Market price is when a business prices their product according to:

the interaction between the quantity that customers are willing to purchase (demand) and the quantity that producers are able to supply. If there is a shortage of the product, the market price will rise, whereas if there is a surplus, market price will fall.

similar products they have seen advertised.

their competitor's price; whether it be below, equal to or above that of the competitors.

the total cost of production, plus a percentage for profit, e.g. 25% mark-up.

19.

1 point

_____ is when businesses pay a lot of money to have their product feature in a movie or television show. The brand or advertisement of the product is prominently displayed on the screen during the viewing.

Market research

Product placement

Product infiltration

Marketing placement

20.

1 point

A good location is essential for the success of any business. Which of the following need to be taken into account when choosing a location for a business (select all that apply)?

Possibilities for expansion

Suitability of available buildings or ability to build suitable buildings

Supporting services in the area

Cost of getting inputs of raw materials and services to the location