SEO Basics

1.

1 point

___________ : was the update that put updates (and probably the SEO industry) on the map. Many sites lost ranking, and business owners were furious.

Penguin

Florida

Panda

Venice

2.

1 point

Why would only matching user queries to text found in online assets be inadequate for returning quality results? (check all that apply)

This lends itself to keywork spamming and low-quality results

Search engines can't process information that is only text-based

Users often use imprecise language that is hard to match to worthy resources

Some very useful assets have little or no test, like videos and images

3.

1 point

A search engines reason for being is: (check all that apply)

Organize, classify, and qualify all of it so that users can retrieve as much knowable information as possible reliably and accurately

Easily allows users to find any information they want

Find and index as much information and assets available online as possible

So that we can compare Google to Bing to Yahoo, etc.

4.

1 point

The most recent Google update - Hummingbird - sifts through the index to pluck out the assets most relevant to the ____ and ____of the interpreted, simplified query. (check two)

intent

algorithm

logic

meaning

5.

1 point

What are the 2 ways Search engines find assets/resources on the internet?

by having their robots crawl links

by identifying their NAP

by webmaster/site owners submitting sitemaps

by having Headertags

6.

1 point

A search algorithm qualifies whether or not a user query is answerable before accessing the index for an answer?

True

False

7.

1 point

To compete and succeed in organic search at the local level, I need_______(check all that apply)

creation and distribution of listing for my business on many business listing publisher sites

a local PR firm

sizable budget for linkbuilding and a lot of content creation

standardized business information that is used in all (or most) mentions of my business

8.

1 point

To compete and succeed in organic search on a national level, I need______. (check all that apply)

good press mentions

more business listings for my corporate office than my competitors

only short, simple content that gives the basic overview of the company

links form well-known, reputable websites

9.

1 point

How do you get to the HTML source code of a web page? (check all that apply)

Pause break + home key

right click>view source in IE

crtl + f

ctrl+u in firefox or chrome

10.

1 point

What are the elements of a citation? (check all that apply)

website url

business id

address

name

services offered

phone

11.

1 point

_______ titles are the strongest statement a website makes about what topic pages are supposed to be about.

Head

Page

Indexed

Long

12.

1 point

Panda was the first major Google algorithm update that began to tackle low-value SEO tactics like keyword stuffing?

True

False

13.

1 point

What does SERP stand for ?

Standard enterprise response page

Standardized effective response priorities

Specific engine results page

Search engine results page

14.

1 point

Title is text that appears in the ________.

browser tab

the search results box

the lower right hand corner

the indexed page

15.

1 point

A search engine index is:

the logic used to return search results to users

the program that crawls links to find and identify online assets

a collection of rules and logic used to navigate the internet

none of the above

the organized collection of online assets, as well as information above those assets, gathered by bots

SEO Basics - YBN