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1.

1 point

What is the physiological need?

The need to watch a movie

The needs for human survival ex. food, water and heath

The physical need for a person

2.

1 point

What do you use when are describing a target group?

Income, age, lifestyle and giraffe

Age, income, geography and lifestyle

Geography, income, lifestyle and action

3.

1 point

What do the letters in AIDA stand for?

Attention, Interest, Dress code and Action

Attraction, Interest, Desire and Action

Attention, Interest, Desire and Action

4.

1 point

What do action mean?

Action in a movie

Lead customers towards taking action

You take action in a group assignment

5.

1 point

What is the safety needs?

You feel safe when you are driving

When the physical needs is satisfied

You feel safe when you are with someone

6.

1 point

What do desire mean?

Convince the employees that they want the product

You are longing for a person

Convince the customer that they want the product

7.

1 point

What do interest mean?

Raise the products interest for the customer

You are interested in a girl/boy

Raise the customers interest for the product

8.

1 point

What is the self-actualization need?

You want to push and try new limits

You want to show people you have money

You want to be alone al the time

9.

1 point

What is the right order of the Maslow pyramid of needs?
Start from the bottom.

Belonging, safety, esteem, self-actualization and Physiological

Physiological, safety, belonging, esteem and self-actualization

Physiological, safety, self-actualization, esteem and belonging

10.

1 point

What is the belonging need?

You want to be social with your pet

The need for being social, ex with friends or family

Being social in a store

11.

1 point

What is the esteem need?

You want to show that you think of the environment

You want to show that you don't like anybody else besides yourself

You want to show people you have a lot of money and confidence

12.

1 point

What do Attention mean?

That you pay attention in class

Attract the attention of the employees

Attract the attention of the customer

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