SEO Performance

1.

1 point

Proactive Circuit Breakers are done at days_____ and _____.

60

40

30

50

2.

1 point

Customers get 3 pages of custom content for service pages plus 1 page of custom content for the homepage?

True

False

3.

1 point

The keyword selection process selects keywords based on (1) how_____ the keyword is to get ranked and (2) how much _____ the keyword brings

easy

traffic

difficult

value

4.

1 point

Before submitting a SEO Optimization Case; check to see if there currently are any open Performance Cases (circuit breakers or escalations) for this client, or if one that has been completed in the past 3 weeks.

True

False

5.

1 point

When your site is ranked on page 1... (select all that apply)

You should get listed on all page 1 rank positions in order to get any organic traffic

You don't need to run any PPC campaigns

You can only appear in maps listings or organic (no pin on the map) listings

Ideally, you want to be listed in the maps section and regular organic listing section

6.

1 point

A Google listing can revert to outdated/inaccurate information or be duplicated when: (check all that apply)

A trusted publisher shows different NAP data for the same business

A user makes an edit in Google MapMaker that gets approved

Google finds a lot of listings for the same business that all have different NAP than the Google+ Local listing

The "create additional G+ listing" option is mistakenly set in the ASW in Yodle Live

7.

1 point

If I make an update to my clients NAP in the ASW, then all citations and listings, including Google and Bing are automatically updated.

True

False

8.

1 point

Why verify your business listings on Google or Bing?

To guarantee page 1 placement within 90 days

To validate that you're a business physically located near customers you aim to serve

To get special offers and deals on advertising

To show potential customers, who all use Google, that you've taken the time to validate your web presence

9.

1 point

The only way the Yodle citation network can get more smaller publishers to publish our listings is to keep adding smaller publishers that we can push data to directly.

True

False

10.

1 point

How is SEO taxonomy different from PPC taxonomy?

SEO taxonomy is mined from recorded calls so we use language that actual consumers that convert use

SEO taxonomy is prioritized and rank ordered by competitiveness and search demand

SEO taxonomy is static while PPC taxonomy is not

SEO taxonomy comes from Moz.com

11.

1 point

Off Page SEO practices encompass the process to claim, build and_______ your profile on Google, Yahoo & bing.

process

update

optimize

standardize

12.

1 point

Which fields in the ASW drive keyword selection: (check all that apply)

Services offered

Services to advertise

Area served

Metro area

13.

1 point

Maps are displayed in 85% of SERPs for local search queries on Google

True

False

14.

1 point

The Three (3) main components of Ideal Search (SEO) Visibility:

Position

Accuracy

Structure

Content

15.

1 point

The 3 elements of our organic strategy are: (check all that apply)

Off Page SEO

Spend Optimization

On Page SEO

Performance Optimization

Deep Page SEO

SEO Performance - YBN