Marketing 1 Exam

1.

2 points

There are two categories of sales promotions: Trade and Consumer. Which of the following would be considered a Trade Promotion?

trade shows

displays

Product Placement

Coupons

2.

2 points

Which is an example of a coupon?

certificates that entitle customers to cash discounts on goods or services

generally higher pricedproducts awards or gift cards that are earned and given away through contests, sweepstakes, special offers and rebates.

short-term price reductions that are marked directly on the label or package

low-cost items given to consumers at a discount or for free.

3.

2 points

Which of the following functions of Marketing focus on the consumer?

Channel Management

Market Planning

Product/Service Management

All of the above

4.

2 points

Who would be considered in the target market for the Jordan CP3.VII shoes?

Betty White

Bill Cosby

Oprah Whinfrey

Jaden Smith

5.

2 points

What is the nature and purpose for Customer Relationship Management

Gain new customers

Keep current customers

6.

2 points

The purpose and goal of the selling function is to help customers make satisfying buying decisions.

True

False

7.

2 points

There are two categories of sales promotions: Trade and Consumer. Which of the following would be considered a Consumer Promotion?

Deals

Quotas

Allowances

Sales force promotions

8.

2 points

Which of the following types of promotion would be considered institutional promotion?

Sales promotion

Direct Marketing

Advertising

Charity invovlment

9.

2 points

Incentives to encourage customers to buy products or services are known as ____________.

Public Relations

Personal Selling

Advertising

Sales Promotion

10.

2 points

If a product or service is widely recognized it can be very difficult to sell.

True

False

11.

2 points

Which of the following types of promotion would be considered product promotion?

Public relations

Advertising

Community invovlement

Company Web site

12.

2 points

Which of the following is a form of non-personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets?

Advertising

Sales Promotion

Public Relations

Personal Selling

13.

2 points

Which of the following is NOT a example of economic utility?

Information

Promotion

Form

Time

14.

2 points

What might be some consequences of NOT meeting sales quotas?

lose income

lose employment hours

lose their jobs

All are consequences of not meeting sales quotas

15.

2 points

With the invention of the internet and e-commerce, customer relationships are not important.

True

False

16.

2 points

Marketing does not play an important role in an economy.

True

False

17.

2 points

Which of the following are steps of a sale?

Determine customer's needs

Overcoming customer objections

Closing the sale

All of the above

18.

2 points

If a company neglected one of the seven core functions, the company would not focus on all aspects of marketing and would not have well-rounded marketing strategies.

True

False

19.

2 points

CRM has significantly improved with the evolution of technology.

True

False

20.

2 points

There is little reason for marketers to constantly update and improve their products because marketing creates competition.

True

False

21.

2 points

Companies use promotion to build awareness and inform people about their products.

True

False

22.

2 points

People in sales can find little use in engaging in role play.

True

False

23.

0 points

Bonus Question

What does Mr. Dumas say after every class. You must use correct spelling and punctuation

24.

2 points

It is cheaper to gain new customers than retain current customers.

True

False

25.

2 points

Sales promotion represents all marketing activities that are used to stimulate purchasing and sales.

True

False

26.

2 points

Which of the following would not be considered examples of legal and ethical behavior?

Following all laws and sales regulations

Engaging in hard-sell tactics

Refusing to engage in hard-sell tactics

recognizing that sales orders and purchases orders are legal documents

27.

2 points

Some marketers might consider "People" as the fifth P of the marketing mix because of the importance of the employees and the customers of the business.

True

False

28.

2 points

Age, Attitudes, and Lifestyle are some categories that might be included in

Consumer portfolio

Customer Profile

W2 Statement

Retirement Plan

29.

2 points

A market consists of people who share similar _______ & ______ and are capable of buying products.

Likes & Dislikes

Needs & Wants

Hopes & Dreams

Personality & Ethnicity

30.

2 points

Which of the following is NOT a benefit of marketing?

Added Value

More inefficiencies

Lower Prices

Lower wages

31.

2 points

Which of the following utilities is not DIRECTLY related to marketing?

Time

Possession

Form

Place

32.

2 points

Which should be the first step in developing a promotional mix?

Allocate Budget Amounts

Measure Results

Identify the Target Market

Select Promotional Activities

33.

2 points

Which is NOT a core function of marketing?

Persuasion

Market Planning

Promotion

Selling

34.

2 points

B2B= & B2C=

Build to be Better and Bank to Craving

Back to Back and Build to Care

Business 2 Business and Business 2 Consumer

Balla 2 Balla and Balla 2 Bankruptcy

35.

2 points

Holister would be an example a kiosk

True

False

36.

2 points

Which of the following is NOT one of the forms of promotion?

Radio Ads

Television Ads

City sidewalks

Internet Ads

37.

2 points

A salesperson who works on straight commission only receives income if he sells products.

True

False

38.

2 points

Should a business choose not to promote their products, business efforts to boost sales would be very easy.

True

False

39.

2 points

Knowing the market share helps marketers analyze their competition and to better define their marketing strategies.

True

False

40.

2 points

Direct marketing is a type of advertising that sends a promotional message to a mass audience.

True

False

41.

2 points

Which of the following is not part of the marketing mix?

Place

Product

Promotion

Price

Popularity