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ILT-Chp5

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1.
10 points
The average consumer sees ______ advertisements daily.
2.
10 points
Using the Four Walls as a guide; CABLE TELEVISION would be a
3.
10 points
Which of the following is NOT a part of product positioning
4.
10 points
You must develop "Power of Purchase" by following all of the steps below EXCEPT:
5.
10 points
Borrowing money and paying over time is called _________.
6.
10 points
Caveat Emptor means
7.
10 points
_______ Creates consumer awareness for a trademark or product.
8.
10 points
A "significant purchase" is normally anything over
9.
10 points
Using the Four Walls as a guide; UTILITIES would be a
10.
10 points
Answering a question with a question is the sign of a well trained salesperson.
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