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Chapter 8 Pretest

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1.
1 point
A credit refusal message
2.
1 point
To gain the reader's attention in a persuasive message you
3.
1 point
When organizing a message with positive news, give the supporting details first.
4.
1 point
Messages with positive or neutral news
5.
1 point
A message that asks for information or action that the sender thinks will be given or done willingly
6.
1 point
A message that tells a sender that a message or item has been received
7.
1 point
For a persuasive message
8.
1 point
An order
9.
1 point
A statement that can be proved to be true or correct
10.
1 point
An effective persuasive message ignores objections the reader may have.
11.
1 point
A claim message
12.
1 point
When writing a proposal
13.
1 point
When writing a negative message, the writer should begin with a neutral opening.
14.
1 point
A subtle or low-pressure appeal used in an attempt to sell a product or services
15.
1 point
In a routine request, the writer should reveal the main idea early in the message.
16.
1 point
In a persuasive message, the writer should describe the need convincingly before making the request.
17.
1 point
A view held by or a conclusion reached by someone
18.
1 point
In a message with neutral news, the main idea is neither positive or negative.
19.
1 point
A message that requests a refund, an exchange, or a discount on merchandise or services
20.
1 point
The writer need not give reasons for the refusal in a credit refusal message.
21.
1 point
The closing of a message
22.
1 point
In the closing of a message that contains negative news
23.
1 point
Something that hinders or prevents progress or achieving a goal
24.
1 point
When organizing a negative message
25.
1 point
A message that tries to convince the reader to take an action
26.
1 point
The background section of a proposal should briefly summarize what the proposal will accomplish.
27.
1 point
The purpose of a sales message is to persuade a customer to pay a past-due bill.
28.
1 point
An effective persuasive message explains a need from the reader's point of view.
29.
1 point
The tone of a negative message should reflect a sincere concern for the receiver's interests.
30.
1 point
In a negative message, the reasons for the negative news should be given before the negative news is stated or implied.
31.
1 point
An acknowledgement
32.
1 point
When planning a message, determine the main idea before the supporting details.
33.
1 point
A formal document that describes a problem or need and recommends a solution
34.
1 point
A request that the receiver sell goods or services to the sender
35.
1 point
When planning a positive or neutral message
36.
1 point
For a collection message
37.
1 point
When planning a negative message
38.
1 point
The primary appeal is the most convincing point in a persuasive message.
39.
1 point
A persuasive message should
40.
1 point
The last step in planning a message is adjusting the content to the receiver.
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