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Busad 250 Exam 2 Practice Test Part 2

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1.
1 point
Advertising that presents a company’s opinions on public issues such as education or health care
2.
1 point
A wide range of events and activities designed to promote a brand or stimulate interest in a product
3.
1 point
The coordinated use of multiple modes of transportation, particularly with containers that can be shipped by truck, rail, and sea
4.
1 point
A promotional strategy that focuses on intermediaries, motivating them to promote, or push, products toward end users
5.
1 point
The delivery of announcements and promotional messages via time or space purchased in various media
6.
1 point
A promotional strategy that stimulates consumer demand via advertising and other communication efforts, thereby creating a pull effect through the channel
7.
1 point
Advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products
8.
1 point
An approach to communication based on interactive social media and conversational communication styles
9.
1 point
A combination of print, broadcast, online, and other media used for an advertising campaign
10.
1 point
Communication channels, such as newspapers, radio, television, and the World Wide Web
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