SEO Fundamentals Test

1.

1 point

Which of the following generates the most benefits from both SEO and user interaction:

Keyword-rich text links

Navigation links at the top of the page

Long, descriptive paragraphs with many keyword text links

Rich graphics of smiling people looking towards text-based navigation

2.

1 point

Of the following, which is the more ideal site architecture strategy:

Emphasizing product features

Positioning the more highly-trafficked keywords

Extensive, side-wide, optimized content

Communicating customer benefits

3.

1 point

When designing a website, which of the following is strongly recommended to be your first task:

Design a site that users will feel good about engaging with

Establish the goals of the website

Build an effective keyword list through keyword research

Set up some tests to ensure you are offering the best visitor experience

Ensure your IT department has your Web Analytics set up correctly

4.

1 point

In the search engine algorithm, which of the following determines how well a website will rank for a given keyword (select all that apply):

Website architecture

Page Titles

Inbound links

The number of times a keyword is repeated on a web page

5.

1 point

The bolded text on a search engine results page represents which of the following:

The search engine's interpretation of your search query intent

Paid, or sponsored, search results

A keyword match from the original search

The company name that most closely matches your search

6.

1 point

If your competitor is ranking better than you in the search engines, which of the following can you safely assume to be true:

Their business is currently more successful than yours

Their SEO optimization efforts have been more successful than yours

Their social media campaigns are currently more effective than yours

Their rate of conversion from search engine traffic is higher than yours

7.

1 point

If five websites linked to your website, and you linked to three other websites, how many back links would you have:

Five back links

Eight back links

Fifteen back links

Three back links

8.

1 point

The ultimate goal of search engine optimization is which of the following:

Website conversions

Increased website traffic

Consistent rise in visitors and page views

The #1 search engine ranking

9.

1 point

With regards to keyword research, utilizing long tail keywords will yield which of the following:

Higher cost; higher conversions

Lower cost; higher conversions

Lower cost; lower conversions

Higher cost; lower conversions

10.

1 point

Of all the on-page ranking factors, which of the following most likely has the greatest amount of SEO impact:

H1 tags

Meta description tag

page titles

Top of page navigation

Front page text links