multiple choice chpt 5 1-10

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1 point

Mobile coupons __.

may not be able to be read by the average laser scanners used at checkout scanners

all the above

have a much higher redemtion rate than regular coupons

can be sent to mobile shoppers by numerous mobile coupon aggregators

1 point

Authentication technologies are used by many organizations to ___.

Very to the ship to customers

all the above

Verify the accuracy of the descriptions and prices

Confirm the identity of the user requesting access to information or assets.

1 point

It is estimated that the revenue generated by U.S. B2B e-commerce is ___ compared to B2C revenue.

about the same

nearly thirteen times larger

nearly 5 times larger

about half

1 point

____ is a subset of e-commerce that involves electronic transactions between consumers and a third party to facilitate the process.

B2C

G2C

B2B

C2C

1 point

A ___ is a single web site that offers many products and services at one internet location,

we portal

cybermall

e-boutique

none of the above

1 point

US m-commerce sales for 2016 are expected to be in the neighborhood of __.

55 billion

31 billion

15 billion

22 billion

1 point

___ is the direct sale of products or services by business to consumers through electronic store fronts.

Cybermalling

B2C e-commerce

E-tailing

E-commerce

1 point

The elimination of intermediate organizations between the producer and the consumer is called ___.

social networking

market segmentation

none of the above

disintermediation

1 point

A key website performance measure is ___.

all the above

outage time during one week

transaction success rate

response time

10.

1 point

___ of website visitors leave a shopping site without making a purchase

less than 25%

nearly 75%

over 95%

almost 50%

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