Chapter 8 and 9

An electronic exchange enables a firm's suppliers and competitors to interact.

_____ is a standard that spells out measures and security procedures to safeguard the card issuer, the cardholder, and the merchant including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis.

Blind networks and premium blind networks are two forms of mobile advertising networks.

P-cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords.

The Secure Sockets Layer communications protocol secures sensitive data involved in e-commerce but without the use of encryption.

______ is a subset of e-commerce that involves electronic transactions between consumers and a third party to facilitate the process.

The elimination of intermediate organizations between the producer and the consumer is called ______.

Application developers as well as mobile Web sites and mobile operators are considered mobile ad publishers.

G2C applications support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

It is estimated that e-commerce contributes about ______ percent to the total U.S. gross domestic product.

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

Conversion to an e-commerce or m-commerce system enables an organization to ______.

The two most widely used Web server software packages are Apache HTTP Server and Microsoft Internet Information Services.

Around ______ percent of U.S. Internet users have purchased an item online.

An electronic exchange enables competitors and suppliers to buy and sell goods, trade market information, and run back-office operations.

Amazon had the most 2008 Web sales by dollar volume of all U.S. companies.

_______ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

The American Consumer Satisfaction Index methodology developed at Ohio State is used to rate B2C Web sites.

The number of U.S. mobile Web sites over the next few years is expected to ______.

Phishing involves gathering data based on the Web sites users visit and the items on which they click.

It is estimated that B2C e-commerce represents only about 7% of total retail sales in the U.S. for 2009.

Authentication technologies are used by many organizations to ______.

Amazon _____.

The MasterCard MoneySend service and Obopay are developing a service that enables people to transmit money to one another via ____.

The length of the sales process for typical B2C sale is much faster than for the typical C2C sale.

The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.

The B2B market is considerably smaller than the B2C market although it is growing more rapidly.

Pricing mobile ads at cost per thousand views is abbreviated ____.

The three basic components of a successful e-commerce model include content, commerce, and commodity.

AdMob is a mobile advertising provider that serves up ads for displays on B2B Web sites.

Digital certificates verify both purchaser and supplier identities in an e-commerce transaction.

A(n) _____ card is issued to select employees to help streamline the traditional purchase order and invoice payment process.

It is estimated that the number of mobile devices accessing the Internet will exceed 1 billion by 2013.

Mobile coupon aggregators provide several promotions from a single retailer to lots of mobile phone users.

Poor Web site performance frequently leads to ______.

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

_____ refers to the use of any of several technologies to enforce policies for controlling access to digital media.

Many manufacturers and retailers have outsourced the physical logistics of delivering merchandise to cybershoppers.

A(n) ______ is a single Web site that offers many products and services at one Internet location.

U.S. m-commerce sales for 2010 are expected to be in the neighborhood of ______.

A key sector of wholesale e-commerce is spending on MRO goods and services.

A(n) _____ is a Web site that offers personalized shopping consultations for shopper interested in upscale, contemporary clothing and accessories.

The brokerage business adapted to the Internet faster than any other arm of finance.

A charge card, such as American Express, carries no present spending limit, and each month the user can pay all or part of the amount owed.

Although conversion to an e-commerce or m-commerce system enables organizations to reduce the cost of business, it seldom results in increased accuracy of order processing and order fulfillment.

Mobile coupons _______.

The handheld devices used for m-commerce have few, if any, limitations that complicate their use.

Many banks offer mobile banking as an application download that enables users to check their balances, transfer funds, pay bills, and find ATM locations.

A certificate authority is an attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or a Web site.

_____ is a form of e-commerce in which the length of the sales process is typically days to months and there are several people involved in the decision making.