Typography MC

1.

1 point

Which of the following was not an inspiration for Carolingian minuscule?

Beneventan

Insular Uncial

Merovingian

Textura

2.

1 point

Which technological advance led to faster printing in the early 19th Century?

the rotary typecaster

Lithography

the lateral router

the steel press

Typesetting machines

3.

1 point

By the late Middle Ages, manuscripts were being produced in places other than monasteries. What were these places called?

foundries

libraria

cathedrals

scriptoria

4.

1 point

The primary attitude of Dada artists was:

an embrace of mechanization

A and B above

an attempt to create an art movement in the spirit of the 20th Century

a rejection of the tenets of the Arts and Crafts movement

dissatisfaction with institutions of society

5.

1 point

What early changes did the Greeks make to the Phoenician alphabet?

they changed the forms to represent Greek pictograms

they added letters AND they changed the sound of some of the letters

they added letters

they changed the sound of some of the letters

they changed the forms to represent Greek pictograms AND they added letters AND they changed the sound of some of the letters

6.

1 point

One reason type development moved to Paris was because:

Nicolas Jenson was from France

of turmoil and conflict in Italy

of better French printing technology

more French people were literate

none of the above

7.

1 point

Who designed the model for the italic version of modern typefaces?

Nicolas Jenson

Francesco Griffo

Aldus Manutius

Ludovico Arrighi

None of the above

8.

1 point

Why was Textura suitable for copying religious documents by hand?

It saved paper

It was gothic in style

it was very formal

all of the above

9.

1 point

The Romans took their alphabet directly from:

the Etruscans

the Greeks

the Phoenicians

none of the above

10.

1 point

Nicolas Jenson did not:

design an italic face

continue to design and print blackletter typefaces

succeed financially

print the typefaces he designed

11.

1 point

Minuscule letters originate:

in the need to make smaller letters because writing materials were rare and expensive.

in Arabic writing.

in quickly-written Roman majuscule letters.

in incorporating Greek letters with Roman letters.

none of the above.

12.

1 point

What is one reason that Garamond type was so influential?

Christopher Plantin used it for printing many books

Claude Garamond was the first type designer in Paris

Garamond types were the most accurate copy of Griffo’s typeface

Garamond’s books were very popular

all of the above

13.

1 point

Why was the Phoenician alphabet system so widespread?

It was imposed by military conquest.

It was spread through trading activities.

The Phoenician language dominated the Mediterranean.

It was the first writing system not kept a secret.

14.

1 point

Printers were using Dutch typefaces in England in the early 1700s because:

the Dutch were the only source of blackletter typefaces

type design was undeveloped because printing had been suppressed in England

none of these answers are correct

William Caxton was of Dutch origin

15.

1 point

Dada artist are known for work in

Collage

Oil paints

Color lithography

Unorthodox Grids

16.

1 point

Greek alphabetic forms survive:

in Greece and Eastern European countries

died out in the early Renaissance

only in Greece

nowhere

17.

1 point

Which of the following scripts is more amenable to geometry?

Blackletter

Uncial

Beneventan

Roman

Rotunda

18.

1 point

Which movement is most closely allied with Fascism?

Constructivism

Vienna Secession

Futurism

De Stijl

Suprematism

19.

1 point

Bodoni and Didot were directly influenced by:

The industrial revolution

Baskerville's printing

Blackletter type

Kis' typefaces

20.

1 point

The advent of printing soon led to:

Cheaper books

Smaller books

Two-colour printing

A different way of reading

All of the above

21.

1 point

The Phaistos disk shows:

an early adaption of Phoenician alphabet

an undeciphered Minoan script

the key to understanding the Greek language

all of the above

22.

1 point

Dutch type was influential in England because

Dutch typefounders fled Holland due to religious wars

The British avoided use of French typefaces due to political and economic rivalry

The British suppression of printing also suppressed type development

The Dutch language was the closest language to English

all of the above

23.

1 point

John Baskerville developed:

a distinctive new typeface

a new type of ink

a new way of making paper

a distinctive new typeface AND a new way of making paper

a distinctive new typeface AND a new type of ink AND a new way of making paper

24.

1 point

Who designed the Roman du Roi in 1695?

Pierre-Simon Fournier

Louis Simonneau

King Louis XIV

Claude Garamond III

Giambattista Bodoni

25.

1 point

The Arts and Crafts movement was politically:

Socialist

Anarchist

Conservative

Feudalist

26.

1 point

Jan Tschichold

was influenced by the work of the Bauhaus

spread the ideas of the New Typography across Europe

promoted asymmetric page layouts

considered that sans serif type was the appropriate face for modern times

All the above

27.

1 point

Jan Tschichold was highly influenced by

the Bauhaus

Constructivism

El Lissitzky

William Morris

A, B and C

28.

1 point

The Industrial Revolution is significant in the history of typography because:

It is the start of supply driven consumerism.

It was characterized by very inventive typography.

It was characterized by new typographic technologies.

It marked the beginning of the advertising and branding industry.

All of the above.

29.

1 point

Parchment replaced which of the following as a writing surface?

wax tablets

papyrus

vellum

clay

30.

1 point

A "pictograph" is

a linguistic name for alphabet characters

a written symbol representing an object or action

any character that originates in hieroglyphic writing

a picture of a graph

31.

1 point

A "script" is

any type of writing system

any non-pictographic writing system

any mark made by a pen

any writing using Roman characters

32.

1 point

The Enlightenment is a development of which philosophical outlook?

Scholasticism

Lutheran philosophy

Humanism

Stoicism

33.

1 point

Charlemagne, who was named Holy Roman Emperor in the early 800s:

unified writing across the empire.

unified writing across the empire AND promoted education.

is famous for his carved monuments.

promoted education.

used military conquests to control information.

34.

1 point

Cunelform is

wedge-shaped

a system of writing that uses triangle sticks pressed into clay

one of the earliest forms of writing

All of the above

35.

1 point

Dutch Old Style type

foreshadows Transitional type

reflects blackletter influence on Old Style type

influences the development of type in England

all of the above

none of the above

36.

1 point

Art Nouveau is important because:

It integrated art with advertising

it advanced the technique of lithography

It was influenced by Japanese woodblock printing

All the above

37.

1 point

Linn Boyd Benton's most important design was one that allowed punches for different sizes of type to be cut based on a single pattern. What was this called?

stereotype

Linotype typesetter

pantographic cutter

rotary caster

38.

1 point

The Roman alphabet was spread by:

trading

military conquest

spreading their literature through Europe

establishing language schools throughout the empire

none of the above

39.

1 point

The form of Roman letters was explored by humanists in terms of:

geometry

philosophy

politics

none of the above

40.

1 point

Claude Garamond is notable because:

he influenced type in the 20th Century

he designed Roman and italic faces to be used together

he sold typefaces to many printers

he produced a Greek typeface for the King of France

all of the above

41.

1 point

El Lissitzy is noted for:

Art work

Integration of type and photographs

Book design

Russian constructivism

All the above

42.

1 point

New types were developed in the Industrial Revolution intended to catch consumers' attention. One that took the Modern Serif and thickened the thick strokes while leaving the thin strokes as they were is called:

Tuscan

Egyptian

Latin

Clarendon

Fat face

43.

1 point

Where was paper invented?

India

Middle East

Italy

Egypt

China

44.

1 point

Lithography was an important part which movement?

Arts and Crafts

Early 1800s advertising

Art Nouveau

Dada

Constructivism

45.

1 point

The first visual communications are images of animals and humans found in caves. The oldest are about:

2,500,000 years old

25,000 years old

25,000,000 years old

2,500 years old

46.

1 point

Which two early type theorists published work on letterform construction?

Johann Fust and Peter Schoeffer

Johannes Gutenberg and Anton Koberger

Konrad Sweynhem and Arnold Pannartz

Geoffrey Tory and Albrecht Durer

47.

1 point

An oral society has which of the following characteristics?

It is characteristic of human prehistory

It depends on memory for information

is suitable for small societal units

all of the above

none of the above

48.

1 point

The Roman style of type was first popularized and perfected in which city?

Mainz

Paros

Rome

Venice

49.

1 point

Which of the following movement was most dependent on geometric principles?

De Stijl

Constructivism

Futurism

Arts and Crafts

Art Nouveau

50.

1 point

Dutch Old Style type:

foreshadows Transitional type

reflects blackletter influence on Old Style type

influences the development of type in England

all of these answers are correct