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1.
10 points
In the 1970s, when Southwest Airlines started flying, what percent of the American population traveled by air?
2.
10 points
What was remarkable about the sinking of the British ship Endurance? Pg 92
a. No one died.
b. How fast it sunk.
c. The mutiny aboard.
d. The rescue attempt.
3.
10 points
What sets great organizations apart from the others?
4.
10 points
Martin Luther King Jr delivered his famous “I Have a Dream” speech in front of which memorial? Pg 161
a. Lincoln Memorial
b. Jefferson Memorial
c. Washington Memorial
d. World War II Memorial.
5.
10 points
According to the Law of Diffusion of Innovations, our population is broken into five segments. Which is not one of them?
6.
10 points
We make decisions based on what?
7.
10 points
Colleen Barrett, retired CEO of Southwest Airlines, was a legal secretary prior to coming to Southwest.
8.
10 points
What companies do are internal factors, but WHY they do it is something deeper.
9.
10 points
What innovative cell phone entered the market in 2004? Pg 25

10.
10 points
Who is provided as an example of the “How-Type?”
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