SEO Foundations

1.

1 point

Which of the following is an attribute of the "short tail" keyword:

Lower search volume, higher conversion rate

Lower search volume, lower conversion rate

Higher search volume, higher conversion rate

Higher search volume, lower conversion rate

2.

1 point

With regards to directories and SEO, which of the following is more accurate:

Directories are not valuable for either local or global SEO optimization

Directories are valuable for both local and global SEO optimization

Directories are valuable for local optimization, but not for global SEO

3.

1 point

Which of the following on-page factors do NOT directly influence rankings:

Title tag

Header tags

Internal links

META description

URLs

4.

1 point

Which of the following is NOT a factor in search results:

The existence of an XML site map

Search query relevance

Searcher physical location

Recent news

Past searches

5.

1 point

With regards to keyword research, utilizing long tail keywords will yield which of the following:

More competition, higher conversions

More competition, lower conversions

Less competition, higher conversions

Less competition, lower conversions

6.

1 point

Assume site A adds Rel="nofollow" on a link to site B. What effect will this have:

Search engines will not catalog a link from site B back to site A

Search engines will not catalog any additional links from site A to site B

Search engines will recognize the keywords but not the link from site A to site B

Search engines will not follow the link from site A to site B

7.

1 point

Which of the following is NOT correct about SEO and PPC:

SEO strategy generally remains constant, PPC is constantly changing

SEO is free, whereas PPC is paid

SEO search results and PPC search results appear on the same search results page

SEO efforts last longer than PPC if all additional work is stopped

8.

1 point

The search results that we see upon a search query are:

A cached version of a website stored on the search engine's server

An instant snapshot taken from your website at the time the search query was submitted

A simulated version of a website based on the XML site map

A snapshot taken within one week of the search query

9.

1 point

For what reason do SEOs often recommend not using Flash for displaying website content:

Search engines have trouble reading content embedded in Flash

Flash is an indicator to search engines that a site is hiding content

Flash is considered by search engines to be a "black hat" tactic

Numerous duplicate content issues often arise from pages with Flash files

10.

1 point

After recognizing a duplicate content issue existing on your site, which of the following is a recommended solution:

Use robots.txt to keep search engines from indexing one copy

Delete all instances but the original

Use your XML sitemap to tell search engines which version to index

Redirect the duplicate page to the original