ch5 cap

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1.
1 point
Which of the following phrases best completes this sentence: Because of the Internet, firms that use a focus strategy have new opportunities to
2.
1 point
Which of the following statements about the introduction stage of the market life cycle is TRUE?
3.
1 point
A manufacturing business pursuing cost leadership will likely
4.
1 point
All of the following are potential pitfalls of a focus strategy EXCEPT
5.
1 point
The size of pricing and differentiation advantages between competitors decreases in which stage of the market life cycle?
6.
1 point
A market that mainly competes on the basis of price and has stagnant growth is characteristic of what life cycle stage?
7.
1 point
One of the reasons the Internet is eroding sustainable competitive advantages is
8.
1 point
A __________ can be defined as the total profits in an industry at all points along the industry's value chain.
9.
1 point
In a given market, key technology no longer has patent protection, experience is not an advantage, and there is a growing need to compete on price. What stage of its life cycle is the market in?
10.
1 point
A differentiation strategy enables a business to address the five competitive forces by
11.
1 point
The text discusses three approaches to combining overall cost leadership and differentiation competitive advantages. These are the following EXCEPT
12.
1 point
The growth stage of the industry life cycle is characterized by
13.
1 point
Which of the following is a risk (or potential pitfall) of cost leadership?
14.
1 point
Research shows that the following are all strategies used by firms engaged in successful turnarounds EXCEPT
15.
1 point
The experience curve suggests that cutting prices is a good strategy
16.
1 point
High product differentiation is generally accompanied by
17.
1 point
In the __________ stage of the industry life cycle, there are few segments, the emphasis on process design is low, and the major functional areas of concern are general management and finance.
18.
1 point
One aspect of using a cost leadership strategy is that experience effects may lead to lower costs. Experience effects are achieved by
19.
1 point
During the decline stage of the industry life cycle, __________ refers to obtaining as much profit as possible and requires that costs be decreased quickly.
20.
1 point
A firm can achieve differentiation through all of the following means EXCEPT
21.
1 point
Research has consistently shown that firms that achieve both cost leadership and differentiation advantages tend to perform
22.
1 point
Which of the following methods of implementing a differentiation strategy has been greatly enhanced because of Internet technologies?
23.
1 point
A successful differentiation strategy lowers entry barriers because of customers loyalty and the firm's ability to provide uniqueness in its products and services.
24.
1 point
Dell Computer has an online ordering system that allows consumers to configure their own computers before Dell builds them. This capability is an example of
25.
1 point
If a firm has a successful differentiation strategy, it is NOT necessary to attain parity on cost.
26.
1 point
A narrow market focus is to a differentiation-based strategy as a
27.
1 point
Which statement regarding competitive advantages is true?
28.
1 point
Which of the following is FALSE regarding how a differentiation strategy can help a firm to improve its competitive position vis-à-vis Porter's five forces?
29.
1 point
Convincing rivals not to enter a price war, protection from customer pressure to lower prices, and the ability to better withstand cost increases from suppliers characterize which type of competitive strategy?
30.
1 point
Support value chain activities that involve excellent applications engineering support (technology development) and facilities that promote a positive firm image (firm infrastructure) characterize what generic strategy?
31.
1 point
Which of the following is NOT one of the ways the Internet is lowering transaction costs?
32.
1 point
Primary value chain activities that involve the effective layout of receiving dock operations (inbound logistics) and support value chain activities that include expertise in process engineering (technology development) characterize what generic strategy?
33.
1 point
The most likely time to pursue a harvest strategy is in a situation of
34.
1 point
One potential pitfall of a differentiation strategy is that a brand's identification in the marketplace may become diluted through excessive product line extensions.
35.
1 point
A firm following a focus strategy
36.
1 point
In the __________ stage of the industry life cycle, there are many segments, competition is very intense, and the emphasis on process design is high.
37.
1 point
Which of the following is NOT one of the ways the Internet is lowering transaction costs?
38.
1 point
All of the following are potential pitfalls of a differentiation strategy EXCEPT:
39.
1 point
In the __________ stage of the industry life cycle, the emphasis on product design is very high, the intensity of competition is low, and the market growth rate is low.
40.
1 point
The primary aim of strategic management at the business level is