MKT 101 Test 2

1.

1 point

The risk that a product will not perform adequately is an example of which type of perceived
risk?

Financial

Safety

Functional

Time

2.

1 point

According to the VALS typology, within the ideals type are

achievers

makers

thinkers

strivers

3.

1 point

Unlike demographics, many of the social and psychological aspects of consumer lifestyles are

objective.

easy to measure.

hidden from view.

based primarily on observation.

4.

1 point

Which of these is the broadest concept?

E-marketing

E-commerce

Bricks-and-mortar

Opt-in-E-mail

5.

1 point

Projections of the size of the U.S. population reveal that

population growth is increasing at a rapid rate.

the Midwest is expanding more rapidly than other regions.

the rate of population growth is slow.

the number of people is decreasing.

6.

1 point

A combination of goods and services is provided to a buyer by a single source in

reciprocity

systems buying

systems selling

negotiation

7.

1 point

Derived demand tends to be

sensitive to price changes.

not very volatile.

independent of final consumers.

related to the accelerator principle.

8.

1 point

If a husband stays home and takes care of the children and a wife works full-time outside the home, which type of lifestyle is being exhibited?

Component

Blurring of gender roles

Voluntary simplicity

Getting by

9.

1 point

A family is

two or more related people residing together.

all relatives, including cousins, regardless of whether living together.

a husband, wife, and children, regardless of whether living together.

one or more people residing together.

10.

1 point

Which of the following is an example of industrial marketing?

A government agency purchasing a police car

A retailer selling TVs at the end of a season for a special promotion

A college student leasing a personal computer

A consumer buying a bathing suit at the end of a season due to an attractive price

11.

1 point

The concept of the household life cycle is taking on greater importance because of the

growing number of people who do not marry.

declining number of people who do not have children.

growing number of families with only one working spouse.

declining number of people getting divorced.

12.

1 point

Which of these is not a major component of the organizational consumer’s decision process?

Expectations

Problem awareness

Buying process

Conflict resolution

13.

1 point

Which of these factors should not be regularly reviewed in evaluating the quality of a Web site?

Currency

Download time

Product variety

Security

14.

1 point

When dealing with organizational purchasing agents, sellers have to realize that these buyers

have personal, as well as company, goals

rarely get involved with the final purchase decision

are only interested in price

usually have very little technical knowledge

15.

1 point

Which of these statements is correct?

Nine-five percent of U.S. adults ages 18 to 29 have a broadband connection.

Internet use increases as people get older.

About the same percentage of men and women use the Internet in the United States.

Internet use decreases as household income increases.

16.

1 point

Among U.S. residents, about what percentage of all people move annually?

25

33

5

12

17.

1 point

Unlike wholesalers, retailers are more concerned with their

refrigeration and other equipment

physical facilities

resale items

trucks

18.

1 point

The lot size in mass customization is typically

100 units

10 units

more than 1,000 units

one unit

19.

1 point

What is the first general phase in developing a target market strategy?

Facilitating the market

Targeting the market

Developing the marketing strategy

Analyzing consumer demand

20.

1 point

In low-involvement purchasing situations, consumers

have a relatively high degree of functional perceived risk.

are active about acquiring information.

act quickly.

use extended decision making.

21.

1 point

Approximately what percent of people in the United States reside in urban areas and their suburbs?

25

15

82

90

22.

1 point

Product-specific buying factors leading to joint decision making usually include

routine products

low perceived risk

technology orientation

low time pressure for purchases

23.

1 point

Reordering, not decision making, is usually applied when

a firm has not previously purchased the product.

competitive bidding is used.

perceived risk is very low.

medium-priced products previously bought infrequently by the firm now need to be purchased.

24.

1 point

In which form of conflict resolution does each member of a purchasing team present his or her reasons why a particular supplier or brand should be selected?

Persuasion

Problem solving

Politicking

Bargaining

25.

1 point

Which of these Internet attributes relates to the ability of the Internet to have two-way communication?

Globalization

Hyperactivity

Interactivity

Connectivity

26.

1 point

Which aspect of a Web site includes such topics as company background, financial performance, and an online shopping cart?

Links

(URL) Web address

Site content

Home page

27.

1 point

Which one of the following is not necessarily a benefit for a firm using the Internet in marketing?

Timelines

Low system-maintenance costs

Global possibilities

24/7 operations

28.

1 point

Personal demographics include

company size

class consciousness

usage experience

benefit segments

29.

1 point

Which of the following is not an attribute upon which social classes are based?

Occupation

Language

Type of dwelling

Education

30.

1 point

Which of these is not a form of social media?

A company Web site

A company Facebook account

A company Twitter page

A company blog

31.

1 point

Census of Population data

include retail sales by merchandise category.

are limited to cities.

are a major source of demographics.

are gathered annually.

32.

1 point

Which of the following is not a method of conflict resolution?

Lobbying

Politicking

Persuasion

Bargaining

33.

1 point

Self-confidence, dominance, autonomy, sociability, defensiveness, adaptability, and emotional stability are selected

social classes

personality traits

attitudes

lifestyle attributes

34.

1 point

An Internet retailer respects a consumer’s privacy by

selling names to mailing list brokers

using spam

trading names and addresses of customers with non-competing firms

using opt-in E-mail

35.

1 point

For organizational consumers,

vendor reliability is not very important.

satisfaction with past purchases is not important in current purchase decisions.

the buying process always involves joint decisions.

expectations refer to the perceived potential of alternative suppliers and brands to satisfy a number of explicit and implicit objectives.

36.

1 point

Which role of the Internet in marketing is best illustrated by a firm maintaining a list of key customers and their purchasing behavior?

Database proliferation

Channel relations

Customer service

Database development

37.

1 point

Which of the following is not a lifestyle designation of the Social Styles model?

Expressives

Drivers

Amiables

Believers

38.

1 point

According to the U.S. Bureau of the Census, which of the following is not a major racial group?

Hispanic

Asian

Black

White

39.

1 point

North American Industry Classification System data would most likely be employed in

countertrade

end-use analysis

value analysis

systems selling

40.

1 point

Which statement concerning the North American Industry Classification System (NAICS) is correct?

The NAICS is the official classification system for the members of NAFTA.

There is no data on the NAICS outside of the U.S. government.

NAICS data is further classified into over 5,000 more specific classifications.

The NAICS assigns organizations to 7 main industrial classifications.

41.

1 point

Multichannel marketing is practiced by a(n)

clicks-only firm

E-commerce firm

bricks-and-clicks- firm

bricks-and-mortar firm

42.

1 point

Which statement about benefit segmentation is correct?

Consumer motives may be used to establish benefit segments.

Consumer education and income may be used to establish benefit segments.

Consumer usage rates may be used to establish benefit segments.

Consumer demographics may be used to establish benefit segments.

43.

1 point

Listing the brands that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?

Purchase

Information search

Stimulus

Evaluation of alternatives

44.

1 point

The basic difference between the Internet and the World Wide Web is that only

through the Web can users see graphics and hear audio.

through the Web can consumers E-mail each other.

the Internet is a marketing tool.

the Internet is a public system.

45.

1 point

Computing daily Web site traffic, ratings on customer service surveys, and sales revenues are measures to be used in

making distribution decisions

making promotion decisions

enacting trade-off decisions

assessing performance

46.

1 point

Which statement about nonprofit institutions is not correct?

There are few international nonprofit institutions.

There are no separate NAICS codes for nonprofit versus profit-oriented firms.

They often sell items to generate additional revenues.

They buy goods and services in order to run their organizations.

47.

1 point

The large number of search engines, as well as the number of companies that are now online, contribute to

system breakdowns.

clutter.

consumer privacy concerns.

the need to outsource Web decision making.

48.

1 point

Follow-up telephone and service calls, ads aimed at purchasers, and extended warranties can all
be used to help reduce

the number of criteria used in the evaluation of alternatives

cognitive dissonance

the period from when an order is placed by a consumer until it is received.

percieved risk

49.

1 point

A consumer request for information on the Web that is helpful in determining the features of a particular refrigerator model is an example of

E-Marketing

spamming

E-commerce

logistics

50.

1 point

Which of the following is not a similarity between organizational consumers and final consumers?

They both employ joint decision-making.

They both use a decision process.

They both purchase products for resale to others.

They both can be defined by using social and psychological factors.