Retail Paper 3

1.

1 point

Which is NOT a major step in planning a telephone sale?
A. develop a sales vocabulary
B. arrange your desk comfortably
C. study your product or service
D. outline your sales presentation

study your product or service

develop a sales vocabulary

outline your sales presentation

arrange your desk comfortably

2.

1 point

Which of the following is NOT an example of a service offered by some businesses:

ample parking and long store hours featured at a shopping center

a home interior consultant employed by a furniture store

delivery service provided by a pharmacy or drugstore

all are services offered by some businesses

3.

1 point

Which of the following affects consumers' retail outlet selection?

retail advertising

outlet location and size

retailer brands

A) outlet image B) retailer brands C) retail advertising D) outlet location and size E) all of the above A) outlet image B) retailer brands C) retail advertising D) outlet location and size E) all of the above outlet image

all of the above

4.

1 point

In the professional sales process, handling objections is the step where the salesperson.

presents all the things that are wrong with the competitor’s product

presents all the reasons for not buying the product.

objects to the reasons the customers is not buying the product.

handles the customer’s reasons for not buying. B. presents all the reasons for not buying the product. C. objects to the reasons the customers is not buying the product. D. presents all the things that are wrong with the competitor’s product handles the customer’s reasons for not buying

5.

1 point

what is Ergonomics

Science of production, distribution and consumption of goods

Science of repetition of sound

none

Science of equipment design to maximize productivity

6.

1 point

Relationship marketing

meets wants and needs, and, at the same time establishes and maintains relationships with customers and others in the marketing channel.

is a long-term, buying/selling relationship measured by the customer’s satisfaction with the product. is the six steps in the selling process.

is a long-term, buying/selling relationship measured by the customer’s satisfaction with the product. is a long-term, buying/selling relationship measured by the customer’s satisfaction with the product. is a long-term, buying/selling relationship measured by the customer’s satisfaction with the product

all of the above.

7.

1 point

The quick and easy jobs such as mopping and scrubbing to be done

Before Shop opens

End of Day

8.

1 point

What do many businesses need to do regularly in order to maintain adequate inventory levels

Schedule

Reorder

Promote

Budget

9.

1 point

In the professional sales process, the presentation is

includes asking for the sale

includes qualifying the customer.

when the salesperson makes a first impression.

demonstrates the product to the customer.

10.

1 point

To determine the right price for your company’s product, which do you NOT need to know?

your competitors’ product performance

your company’s costs

your competitors’ prices.

your competitors’ costs.

11.

1 point

When a customer finishes stating an objection, a salesperson should

state that the customer is wrong and explain why

agree with the customer

say the first thing that come to the salesperson’s mind.

. pause for a moment before handling the objection

12.

1 point

One way that salespeople can obtain information about the products they sell is by reading

news magazines.

company catalogs.

industry statistics

professional journals.

13.

1 point

Most purchases in supermarkets are planned

True

False

14.

1 point

A product feature is anything that you can:

see, feel

all of the above

hear, smell

taste, touch

15.

1 point

Modern salespeople build __________________ by listening to their customers,
assessing customer needs, and organizing the company’s efforts to solve customer
problems. (Pick the best fit.)

Relationship

Profits

Perks

Territories

16.

1 point

Any source of products or services for consumers is referred to as a _____.

channel outlet

transaction point

distribution outlet

retail outlet

contact point

17.

1 point

. __________________ is quoted as saying that “everyone lives by selling something.”

Arthur Miller

Henry Ford

Bill Gates b. Robert Louis Stevenson c. Arthur Miller d. Henry Ford Bill Gates

Robert Louis Stevenson

18.

1 point

What does the provision of security of people’s assets while at the workplace entail?

B & C

Being vigilant with the security of the assets

Preventing theft, pilferage and damage of assets

Having all assets under lock and key

A & B

19.

1 point

If you have to evacuate the workplace during an emergency, ensure that you take all of your personal belongings before evacuating the building

False

True

20.

1 point

11. This step in the sales process is necessary if the salesperson wants to ensure customer satisfaction and repeat business.

handling objections well

follow-up

proper approach

professional presentation