Testmoz
Home
Features
Pricing
FAQs
Build a Test
Login/Sign Up

Sports Marketing Unit 1

Is this your test? Login to manage it. If not, you can build an exam just like it.

This is a non-interactive preview of the quiz content.

1.
3 points
The amount of money people have available to spend after paying for necessities.
2.
3 points
This element of the marketing mix involves the locations and methods used to make products available to customers.
3.
3 points
A growing division of thew marketing field that focuses on the business of sports and the use of sports as a marketing tool.
4.
3 points
Choose the target market for a Lost key village golf and retirement community
5.
2 points
The term market can also be used to describe where customers and potential customers are physically located.
6.
2 points
The term market can also be used to indicate where customers go to purchase products.
7.
3 points
The particular group of consumers you want to reach:
8.
3 points
This requires the business to budget for its own needs and provide customers with assistance in paying for the company's products or services.
9.
3 points
Which of the following is NOT one of the 4 marketing mix?
10.
3 points
involves designing, developing, maintaining, improving or acquiring products or services to satisfy customer needs and wants.
11.
3 points
Term used to describe any media used to distribute an event to a large number of people.
12.
3 points
Any direct and personal communication with customers to asses and satisfy their needs and wants.
13.
3 points
a ______ is whatever a business offers to customers to satisfy needs and wants.
14.
3 points
The planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy that satisfy individual and organizational objectives.
15.
3 points
Sports and entertainment events are not considered necessities and as a result require the spending of
16.
3 points
The process of developing, promoting and distributing products or services to satisfy customers needs and wants.
17.
2 points
the internet and social media have very little to do with marketing sports and entertainment
18.
3 points
a product can be a good or
19.
3 points
One of the first examples of using sports int he US to market prodeucts occured about 100 years ago when
20.
3 points
the process of establishing and communicating to customers the value of goods and services.
21.
3 points
A private game-day tailgate spot featuring food service equipment, a tent, a satellite television and seating, able to accommodate 15-20 people. The cost of these products and services is 250.00 / weekend. This is and example of ...
22.
2 points
Sports and entertainment can not be distributed to viewers via mass media
23.
3 points
The _________ is the amount customers pay for a product
24.
3 points
Sports and entertainment largely satisfies the ________ of customers.
25.
2 points
Today, the marketing of sports is very sophisticated and can be a very profitable business.
26.
3 points
The marketing mix consists of
27.
3 points
This is the creation and maintenance of satisfying exchange relationships
28.
3 points
This is a specific group of consumers an organization selects as the focus of its marketing plan
29.
3 points
a _______ is an unfulfilled desire
30.
3 points
The idea meaning that a business focuses on satisfying customer needs and wants while making a profit.
31.
3 points
Uses advertising and other forms of communication to distribute information about products or services.
32.
3 points
a ____________ is a basic necessity, such as food, clothing or shelter.
33.
3 points
The path a product takes from producer to consumer
34.
3 points
This term is used to describe all potential customers who have the desire and ability to purchase a businesses prodects
35.
3 points
This involves gathering and using information about customers to improve business decisions.
Home Features Pricing FAQs Legal Sample Tests Build a Test Login/Sign Up