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Sports Marketing Unit 2

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1.
2 points
recreational sports allow participants to improve physical fitness, have fun and
2.
2 points
Entertainment includes only those things that can be viewed in person
3.
2 points
Buying insurance is a way to deal with risk by
4.
2 points
These activities occur in travel , tourism, and amateur sports that are not associated with educational institutions. Their primary purpose is participation
5.
2 points
The term entertainment is generally applied to movies, theater, concerts the circus etc
6.
2 points
Recreational sports are popular among children
7.
2 points
This occurs when the owners of a team refuse to allow their players to work
8.
2 points
Professional athletes will usually belong to a players association. What is another term for a players association.
9.
2 points
Entertainment is whatever people are willing to spend their money and spare time viewing
10.
2 points
Aphysical activity that is governed by a set of rules and is often engaged in competitively
11.
2 points
Sports and entertainment are popular industries only in the US and Canada
12.
2 points
These athletes are paid to play a sport as a form of entertainment.
13.
2 points
Influencing how people spend their time and money on amusement related activities. Developing, promoting and distributing goods or services to satisfy customers through entertainment.
14.
2 points
Dividing the market into physical locations
15.
2 points
Most sports played professionally also have ameture players far outnumbering the professionals
16.
2 points
The producers of american movies manage the risk associated with making a movie that might be unprofitable by making movies that are
17.
2 points
Entertainment can NOT be used to market other products
18.
2 points
China is attempting to attract more foreign investment, such as a new Disney theme park, by improving its water, sewer, roadways and electricity. These improvements refer to
19.
2 points
The fact that some American companies will not do business in India because of excessive government regulation and unreliable sources of water and electricity is an example of
20.
2 points
Some people spend time jogging or playing video games. This is an example of
21.
2 points
This is a common negotiation strategy in which the players refuse to work
22.
2 points
College athletes are allowed to endorse products and accept gifts
23.
2 points
The primary purpose of recreational sports is
24.
2 points
Which of the following is NOT considered to be an extreme sport
25.
2 points
Entertainment marketing is the activity of influencing how people choose to spend their time and money on entertainment
26.
2 points
Marketing activities designed to satisfy the needs and wants of sports consumers. It is used to market sports related products and capitalizes on the popularity of sports.
27.
2 points
One of the most common methods businesses use to reduce the threat of accidents and injuries to customers and employees
28.
2 points
This is a contract negotiated by the players association and the owners of the team
29.
2 points
This term is used to describe the growth of international economic relationships
30.
2 points
This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts
31.
2 points
This athlete is someone who is NOT paid to play a sport. All university and college sports are played by these athletes.
32.
2 points
A Chinese investment group will work with the Walt Disney Company to build a theme park. This is an example of a
33.
2 points
Owners of professional teams must negotiate with the players associations to determine salaries
34.
2 points
Any strategy to reduce business threats that includes preventing, reducing or lessening the negative impacts of those threats.
35.
2 points
the market segment for pro boxing and bowling can best be segmented based on
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