Chapter 7 Test

1.

1 point

Which one of the following is an essential element of planning effective email messages?

Making sure that every message has a useful, business related purpose

Double-checking your recipient list before sending your message

Deciding whether to mark your message as "urgent"

Creating informative subject lines that clarify the purpose of your message

2.

1 point

Social media empower stakeholders to participate in the communication process by allowing them to

contribute new content.

share content.

respond to content.

revise content.

all of the above

3.

1 point

Which of the following is an example of an effective subject line for an email requesting information about the August inventory for bananas?

Please send August banana inventory

Banana information needed

August inventory

Information needed

4.

1 point

It is illegal for your company to open and read email you send and receive at work.

True

False

5.

1 point

Advantages of using instant messaging (IM) include its

ability to eliminate "junk mail" messages

availability on a wide range of devices.

ability to mimic conversations.

all of the above

6.

1 point

One of the greatest drawbacks to using podcasts in business is

you'll need to purchase costly equipment before you can start.

the difficulty of finding people with good speaking voices.

the challenge listeners face when trying to find specific parts of the message.

the high cost of establishing a distribution network for podcasts.

7.

1 point

The subject line of an email message

helps recipients decide whether to read the message.

must never extend beyond three words.

isn't essential to an effective email message.

should be clever and rather mysterious.

8.

1 point

The Library of Congress is archiving every public tweet from every Twitter user.

True

False

9.

1 point

Business people can use text messaging for

process monitoring.

marketing.

customer service.

crisis management.

all of the above

10.

1 point

All of the items listed below except ________ are important when you're completing messages for your blog.

evaluating the content and readability of your message

using your blogging system's tools to post your message

determining the scope and subject of your message

proofreading your message to correct errors and oversights

11.

1 point

When selecting the appropriate compositional mode for a communication task using electronic media, the central factor to consider is

which one you like the most.

which one is most likely to impress your boss.

which one will save you the most time.

what kind of information audience members are likely to need.

12.

1 point

Podcasts are

great for entertainment, but not useful in business.

helpful for training in business, but not much else.

no longer viable as a medium for business communication.

too technical to be practical for business use.

none of the above.

13.

1 point

The term viral marketing refers to

hostile language used to "shame" consumers into purchasing goods and/or services.

products marketed through computer viruses.

products and services related to the health-care industry.

voluntary word-of-mouth messages from people who like your company or products.

14.

1 point

To make email more readable, you should do all of the following except

personalize your message.

observe email etiquette.

make your message easy to understand.

limit subject lines to describing the general topic of your message.

15.

1 point

All of the following are compelling advantages of email in the workplace except

email closely resembles one-on-one conversations.

email allows senders to write messages and recipients to read them, according to their schedules.

email is an effective medium for private, short-to-medium length messages.

email is universal.