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Marketing Midterm

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1.
1 point
The search for new-product ideas should be ____ rather than ____.
2.
1 point
Some products that have entered the decline stage have been cycled back to the growth stage through______
3.
1 point
which demographic group is also referred to as the echo boomers?
4.
1 point
Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
5.
1 point
Most service industries now have customer-driven quality movements.
6.
1 point
Service companies face three major marketing tasks; their products aren't real, they want to differentiate themselves from the competition and increase quality
7.
1 point
_____ is the product life cycle period when sales fall of and profits drop.
8.
1 point
The process of dividing a market into distinct groups with distinct needs, characteristics, or behaviors that might require separate products or marketing mixes is called
9.
1 point
Product line length is important for determining retailer shelf height
10.
1 point
Information collected from online databases on the internet is an example of ____ data
11.
1 point
A group of people with shared values systems based on common life experiences and situations is called a?
12.
1 point
Wal-Mart sends a trained observer to watch and interact with customers as they shop in a Wal-Mart store. This is an example of ________.
13.
1 point
Supplier development is a system to help ensure.
14.
1 point
Life insurance is and example of a(n)______product.
15.
1 point
The natural Resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the____?
16.
1 point
Maslow believes that __________ are the first needs humans must satisfy before all others
17.
1 point
Charles Revson of Revlon stated: "In the factory, we make cosmetics; in the store we sell hope." Hope is the
18.
1 point
Which of the following geographical areas did not see an increase in population from 2008 and 2012
19.
1 point
A service is a special type of product because it is not tangible
20.
1 point
A person within a reference group who, because of special skills, knowledge, personality, and other characteristics influences on others is called a?
21.
1 point
Survey research is least likely to be conducted through which of the following?
22.
1 point
By studying its less loyal buyers, a company can detect which brands are the most _____ with its own
23.
1 point
which targeting strategy is used by a company ( like coca-cola, for example ) that chooses to ignore market segment differences?
24.
1 point
Which value proposition is Mercedes ( an upscale car company ) going after?
25.
1 point
Which stage in the PLC normally lasts longer and poses strong challenges to marketing managers?
26.
1 point
The youngest of the baby boomers are now in their..
27.
1 point
The set of basic values, perceptions, wants, and behaviors learned by members of society and your family are called
28.
1 point
The purpose of marketing intermediaries is to?
29.
1 point
Derived demand ultimately comes from
30.
1 point
Variables such as social class, lifestyle, and personality are components of
31.
1 point
Which of the following statements regarding marketing intelligence is true?
32.
1 point
Casual research is used to
33.
1 point
Important decisions in the development and marketing of individual products and services include
34.
1 point
which of the following is not an example of a convenience product?
35.
1 point
all of the following are accurate description of a style, except which one?
36.
1 point
Internal marketing follows external marketing
37.
1 point
A good MIS balances the info users would ___ against what they really ____ and what is___.
38.
1 point
the warranty that comes with a Sony camcorder is the _____ product.
39.
1 point
All of the groups within a company are called..
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