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Promotion and Licensing

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1.
3 points
What is the most important tactic to remember when responding to negative publicity?
2.
3 points
Books that have passed into the public domain and are essentially free.
3.
3 points
A trademark registration may remain in force:
4.
3 points
This is the specific programming or publication selected for the advertising message, such as Sports Illustrated or ESPN’s Sports Center.
5.
3 points
Endorsements are promotional tools and not a form of sponsorship
6.
3 points
Endorsements are regulated by the Environmental Protection Agency (EPA).
7.
3 points
This is the format used for promotion, such as broadcast, print, outdoor or electronic
8.
3 points
This is any form of communication used by a company to inform, persuade, or remind people about its products.
9.
3 points
A copyright is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements.
10.
3 points
This is a good or service that legally uses a logo or image owned by another company or person
11.
3 points
The band Aerosmith has made more money from royalties off Guitar Hero than it has from any of their actual albums.
12.
3 points
A person's public expression of approval or support for a product or service.
13.
3 points
The use of ancillary products, such as merchandise, as promotional tools. These are used primarily to generate additional income and promote the movie, book, or concert.
14.
3 points
The unique works of writers, artists, and musicians that can be protected under copyright laws.
15.
3 points
Samsung pays a royalty fee to the creator of Star Trek for every “droid” phone sold in the United States.
16.
3 points
When the period of copyright protection has ended, the written document, musical composition, book, picture, or other creative work enters the:
17.
1 point
Studies prove that products endorsed by celebrities are purchased more often than products that are not endorsed.
18.
3 points
This includes activities that promote the positive image of the company, its products, or the positive image of celebrities
19.
3 points
Which of the following is NOT used to designate a trademark?
20.
3 points
The term given to the theft of any copyrighted material; music, movies, and software:
21.
3 points
This is the format used for promotion, such as broadcast, print, outdoor or electronic.
22.
1 point
When it comes to endorsements, consumers tend to believe celebrities.
23.
3 points
Which of the following is NOT something a business normally seeks in an endorser?
24.
3 points
There are several legal guidelines concerning the use of endorsements. Which of the following is NOT one of those guidelines?
25.
2 points
Publicity can be positive or negative
26.
3 points
Any form of communication through which one industry relies on another industry to promote its product.
27.
3 points
A device that legally identifies ownership of a registered brand:
28.
3 points
This is any form of communication used by a company to inform, persuade, or remind people about its products.
29.
3 points
A deck of playing cards featuring the University of Arkansas’s red razorback is an example of a:
30.
3 points
A copyright for intellectual property is valid for:
31.
3 points
The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees
32.
3 points
This government agency protects consumers from deceptive business practices
33.
3 points
For a copyright registration to remain valid, the owner must continue to use it.
34.
3 points
What company owns Gatorade?
35.
3 points
A payment for material that has been copyrighted or legally declared as belonging to the creator.
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