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MECH2660 W6

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1.
1 point
Marketing is strategic, researched and planned
2.
1 point
What the internal attributes of a SWOT analysis?
3.
1 point
Things to think about wrt marketing:
4.
1 point
Marketing is dynamic, accountable and measurable
5.
1 point
What is marketing?
6.
1 point
It isn’t important to base strategy on facts
7.
1 point
What’s involved in a marketing Macro analysis (STEEP)?
8.
1 point
What the external attributes of a SWOT analysis?
9.
1 point
There is no link between strategy and marketing
10.
1 point
What is the focal point of the marketing concept?
11.
1 point
What three things are included in a quick marketing analysis?
12.
1 point
What are the five C’s of marketing strategy?
13.
1 point
What are the only four options for market growth?
14.
1 point
What are three guidelines for improved marketing (terribly worded question)?
15.
1 point
Are markets static?
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