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Chapter 10-1 Review

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1.
1 point
Additions and improvements to a basic product are called
2.
1 point
The consumer decision making process is different for final consumers than business consumers.
3.
1 point
The first step in the consumer decision-making process is to
4.
1 point
Product costs + markup + profit =
5.
1 point
__________________ is an organizational function and a set of processess for creating, communicatiog, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders.
6.
1 point
Marketing activities often cost 50 percent or more of the selling price of a product or service.
7.
1 point
Which of the following would NOT generally be considered one of the marketing functions?
8.
1 point
When products are first introduced into the market, prices are generally quite low.
9.
1 point
Not all marketing is directed toward consumers.
10.
1 point
Purchases based on feelings, beliefs and attitudes are known as _____________________
11.
1 point
The first step in the consumer decision-making process is to
12.
1 point
The first step in creating a marketing strategy is to create a marketing mix.
13.
1 point
Which marketing function involves communicating directly with potential customers to determine their needs?
14.
1 point
What are the four elements of a marketing mix?
15.
1 point
The reason consumers decide what products and services to purchase are called ______________
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