Admin Final 1

___________ ensures that an organization has a strong public image and helps the public understand the organization.

All of the following are characteristics for segmenting the potential market for a specific service EXCEPT...

An expert on peripheral vascular disease gives a 1-hour presentation on Open House Night at Fourth St. Physical Therapy and is interviewed by a reporter for the health section of the newspaper is an example of...

________ is (benefits) goods, services and ideas offered by the organization.

Shifted from image advertising to specific, targeted promotions that include more informational content for specific products and services; Advertising and promotions are supplemented with sales and public relations; Complemented by customer service and satisfaction efforts are all used in...

Target market assessment is part of...

U.S. Census Bureau, U.S. Department of Commerce,
Local Chamber of Commerce, and American Statistics Index are resources you can use to research your...

Flyer on bulletin boards in local restaurants reads—Fourth St. Physical Therapy Center. Hours 7 a.m. to 7 p.m. Mon. – Sat. are examples of...

Establishing physician referral relationships, identify and meet the needs of the people who refer, sustain a consistent commitment from physicians and others for referrals, establishing and sustaining relationships with case managers, employers etc, strategies to meet the needs of decision makers in insurance companies are used in...

A patient/customer-centered orientation, Segmentation of target markets, Accounting for real and perceived barriers that prevent people from adopting a new behavior, Demonstrating the benefits of the desired change for people in the target markets, Using a variety of means to reach target markets, Forming partnerships that enhance credibility and facilitate access to target markets, Long-term commitment to the plan are key concepts of what...

__________ is appearing in media. Organization do not control the message that is developed by media reports and writers.

Marketing is about taking risks, and decisions often boil down to two plans that are equally attractive.

Evaluating tools for comparing competitors and uses standards for best practices is...

Your ____ is potential customers who want or need a service or product and have the resources and authority to make the purchase.

_________ is the promotion of a product or service through advertising, public relations and sales strategies. Usually there is a separate dept on marketing. Dr. Dunn, her place get attn from local newspaper, interviews, every place works differently.

Delivering a message that is affordable, sponsorships of sport teams, charities and the arts, membership in profession associations, community and civic organizations, community outreach, logos on stationary, supplies etc, publication of newsletters and brochures, hardcopy advertising in newspapers etc, radio and television ads or pubic service announcements are used in...

Branding, Advertising, Publicity, Promotion, and Public Relations, Traditional versus Consumer-driven methods, Healthcare Outcome Data
(Centers for Medicare and Medicaid’s Hospital Compare,
Agency for Healthcare Research and Quality’s HCUPnet) are tools used in...

__________ is a managerial process that includes a wide range of activities to assure that an organization meets its goals by meeting the needs of its customers.

__________ is a process that includes planning, design and development of services and products and sales.

Influences the voluntary behavior of target groups to improve their personal welfare and that of society such as programs for: Smoking cessation, Safe sex, Breast cancer screening, Family planning, or Seat belt use.

Using same name, symbol or other feature that distinguishes an organization from other similar organizations or services is used in...

Managers need to consider the ethical implications of both commercial and social marketing plans.

Marketing reflects an organization’s philosophy in how it facilitates the exchange of the organization’s services and products with customers for money.

Marketing is not an important element considered in strategic planning.

________ is (delivery environment) the manner in which goods and services are distributed to consumers.

All of the following are strategies used for inbound marketing EXCEPT...

_______ is (value) charge for the product including professional fees, insurance premiums, deductibles and copayments. Relating costs to long term benefits of care.

The whole world is a potential target market, so you should try to provide a service can meet everyone’s needs to maximize your customers.

________ is publicity and non media efforts that are paid for and controlled by an organization.

All of the following are strategies used for outbound marketing EXCEPT...

SWOT stands for...

Evaluating the effectiveness of marketing efforts is not necessary because direct relationships exist between efforts and results.

_____________ is ongoing advertising and publicity that keep the product or service in mind of the customer and help stimulate demand.

Identifying potential groups of patients or clients with specific needs to be met, Can be described by age, sex, income/education levels, professional/career type, zip code etc and identifying customer likes, dislike, goals and expectations; mission and vision usually mentions the target market would be done in...

The best efforts at inbound and outbound marketing never fail.

_____________ is (attract attention) any means used to inform the market that an answer to its need is available. Advertising, direct sales, sales promotion and publicity - how does the patient get to us.

Orthopedic, pain, mobility, balance retraining, and wound care are examples of market segments in physical therapy for what population?

__________ is the application of commercial marketing techniques to services that are designed to influence the voluntary behavior of target groups to improve their personal welfare and that of society.

Product clarification, Competition, Benchmarking
(Dartmouth Atlas of Healthcare, Association for Benchmarking Health Care),
and SWOT are tools used in...

What will satisfy these particular, specific customers? Have employees report what patients and other customers ask for or complain about,
Focus groups, and Surveys are used in...

____________ includes marketing research to identify potential customers and their needs and the means to meet those needs, analysis of the competition, positioning and pricing a new service (finding a niche).

To match services and markets, the segment most in need of the service is identified through environmental scanning. Any human variable can serve as a basis for segmenting a market.

1-hour presentation on a different diagnosis the first Friday of every month during Fourth Street Physical Therapy Open House Night is an example of...

___________ is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Evaluating seasonal community, major employers, percentage of population over 65? 85? Under 5?, %of population insured, existing practices have waiting lists for PT services, impact of physician based services on community, how far do people have to travel to receive PT?, how long does it take them, potential referral sources would be done in...

Managers rely on ___________ to accomplish their marketing goals.

SWOT analysis is used in...

Fourth Street Physical Therapy receives an award for outstanding physical therapy practice in the state is an example of...

Which of the following are the 4 Ps? Select them all.

Putting your name, logo, etc on a discharge summary is a subtle way to...