LameMarketingTest2

________ provide the resources needed by a company to produce its goods and services.

Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan at ________.

Which of the following has the primary function of helping a company target and promote its products to the right markets?

) When a company chooses to divest a particular strategic business unit, it ________.

With a market development strategy, a company aims to improve sales by ________.

Minority groups that question a company's marketing decisions most likely belong to ________ publics.

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.

________ are distribution channel firms that help a company find customers or make sales to them.

Which of the following groups is included in a company's value chain?

Which of the following is an example of a media public?

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

According to the text, ________ are the most important actors in a company's microenvironment.

Greyzone, a company that creates customized household furniture, is based in Terrania and is looking to enter other countries as well. The company identifies the country of Nyevka as a good option because the entry barriers for new companies are low in Nyevka. Which statement indicates that Greyzone follows a diversification strategy?

Members of which of the following generational groups were born between 1946 and 1964?

ToyBox is a toy manufacturer based in the United Kingdom. Which of the following indicates that the company is following a market penetration strategy?

Which of the following best describes the value chain of a company?

Which of the following is an example of a local public?

Acme Inc., a manufacturer of construction and mining equipment, is based in Australia. Acme modifies the production processes of its widgets and gadgets to sell its current products in Eastern Europe. This is most likely an example of a ________ strategy.

Which of the following is most likely a true statement about baby boomers?

Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a ________.

________ refers to reducing the business portfolio by abandoning products that no longer fit the company's overall strategy.

Which of the following is most likely categorized as a business market?

JJ Distributors Ltd. buys electronic products from manufacturers for wholesale and sells them to various retail outlets. To which of the following markets does JJ Distributors Ltd.

Dextora Technologies manufactures microprocessors and caters exclusively to private manufacturers that produce high-end computers. Which type of market does Dextora directly target?

A strategy for company growth that involves increasing sales to current market segments without changing the product is known as ________.

BlueBear is a shoe manufacturer based in the United States. Which of the following indicates that the company is following a market development strategy?

Which of the following companies is using a divesting strategy?

To which of the following generational groups do zoomers belong?

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

RedInk, a company that manufactures office furniture, is based in Bodonia. It is looking to sell its current products in other countries as well. The company identifies the country of Soleria as a good option because the cultures and tastes of consumers in the two countries are similar. This is an example of a strategy for ________.

A strategy for company growth through starting up or acquiring businesses outside the company's current products and markets is called ________.

Reseller markets consist of ________.

Which of the following is part of the microenvironment of a company's marketing environment?

) Indigo, a company that manufactures electric chimneys, is based in the country of Terrania. Indigo aims to increase its sales by increasing advertising efforts and undertaking frequent promotional events. Which of the following strategies is Indigo using in this scenario?

) ________ markets consist of individuals and households that buy goods and services for personal use.

EcoBean, a chain of cafes, has introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This effort by EcoBean management is most likely an example of ________.

Which of the following is most likely a characteristic of Generation Xers?

Which of the following is part of the microenvironment of a firm's marketing environment?

The citizen-action publics in a company's marketing environment include ________.

The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?

Ainsworth is a toy manufacturer based in Australia. Which of the following most likely indicates that Ainsworth is following a diversification strategy?

Which generational group controls the highest percentage of disposable income in the United States?

) A marketing intermediary would most likely help a firm by ________.

Which of the following statements is true in the context of the BCG growth-share matrix?

Both market penetration strategies and market development strategies primarily involve ________.

Which of the following are examples of internal publics of a company?

Both product development strategies and diversification strategies involve ________.

Which of the following is most likely a financial public?

When using a harvest strategy for a particular strategic business unit, a company ________.

________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.