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Marketing

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1.
1 point
A ... product is one whose brand name has been licensed to other manufacturers who actually make the product.
2.
1 point
Although test marketing costs can be high, they are often small when compared with ...
3.
1 point
Which type of salesperson sells in a conventional sense, from identifying prospective customers to closing and following up on sales?
4.
1 point
Proctor & Gamble has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ... the products.
5.
1 point
Three common tools sales managers use to boost sales force morale include the organizational climate, sales quotas and positive ...
6.
1 point
Critics claim that companies in the ... industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers.
7.
1 point
Advertising ... define the task that advertising must do with a specific target audience during a specific period of time.
8.
1 point
Of the major consumer promotion tools, which is the most effective for introducing a new product or creating excitement for an existing one?
9.
1 point
To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people, sales assistants and ...
10.
1 point
An e-email from Amazon.com offers free shipping on your next purchase of more than £40. This is an example of a ...
11.
1 point
Consumers learn about brands through ... and product marketing programs.
12.
1 point
... occurs when customers experience the company as delivering on its brand promise.
13.
1 point
... is endowing products and services with the power of a brand.
14.
1 point
When Circuit Town Electronics sets its televisions at three price levels of £699, £899 and £1099, it is using ...
15.
1 point
... are those trademarked devices that serve to identify and differentiate the brand.
16.
1 point
... is the first step in creating effective advertising messages deciding what general message will be communicated to consumers.
17.
1 point
In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
18.
1 point
The concept of ... holds that a company's marketing should support the best long-run performance of the marketing system.
19.
1 point
Which of the following is NOT a potential reason for a new product to fail?
20.
1 point
Lobbying or building and maintaining relations with legislators and government officials to influence legislation and regulation, is a function of ...
21.
1 point
The two major movements to keep business in line are environmentalism and ...
22.
1 point
... is the set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category.
23.
1 point
The aim of sales management motivation is to encourage salespeople to ...
24.
1 point
Each of the following economic factors can have a strong impact on a firm's pricing strategy EXCEPT ...
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