Marketing 3rd 9weeks-2nd

1.

1 point

20. Which of the following is an example of a dairy product that is graded:

Cheese

Butter

Milk

Cream

2.

1 point

2. Which of the following statements is true of corporate brands:

a successful corporate brand involves looking at things from a customer's perspective.

small businesses do not need to develop their corporate brands.

companies should let disappointed customers develop their brands for them.

a successful corporate brand should help a company blend in among their competition.

3.

1 point

17. Companies that build a reputation for carrying out the terms of their warranties and guarantees generally have higher sales and more repeat customers, which result in

unclear standards for the business

decreased feedback from customers

a business-oriented focus

increased profits

4.

1 point

12. A business specifies that employees must contact a certain number of customers each week. This is an example of _______________standards.

time

cost

quality

quantity

5.

1 point

11. When branding, business owners should consider the business's core values to be

the "shoulds," or what the business stands for.

outdated every time there is customer feedback.

unnecessary once the business grows to a certain size.

a slogan to motivate employees.

6.

1 point

10. Why should a small business that takes advantage of the internet as a marketing tool make sure its brand stands out and connects with customers?

the internet is so slow-paced that people often become bored.

most people become aware of brands from internet advertisements.

branding on the internet is not very effective.

the internet is fast-paced and features a wealth of information.

7.

1 point

PM-010
1. All businesses have brands because they all have

names and logos.

customers with impressions and feelings.

mission and vision statements.

strategic business brands.

8.

1 point

6. why is it necessary to understand customers when branding?

it helps employees buy into brand values.

it enables a business to develop a name that accurately reflects the brand.

it helps the business to make lasting connections with customers.

it makes brand decisions profitable.

9.

1 point

12. To craft its brand promise, a business startup should consider its core values and

how many employees will interact with customers on a regular basis.

what trends to provide to its customers on a consistent basis.

when it plans to establish a customer loyalty program.

how it will reward workers for dedication to the corporate brand.

10.

1 point

16. Internal branding is known to help businesses create company loyalty and

decrease employee satisfaction

increase employee satisfaction

decrease competition among employees.

increase competition among employees.

11.

1 point

5. How does the use of grades and standards affect the buying and selling process?

it enables business to set high prices.

it provides product information on unsafe products.

it enables customers to buy without having to inspect each product.

it enables salespeople to suggest products without having to determine customer needs.

12.

1 point

11. Which of the following is a source that businesses use to develop standards:

Lawyers

Suppliers

Accountants

Advertisers

13.

1 point

7. The importance of grades and standards increases as international trade

decreases

increases

fluctuates

remains unchanged

14.

1 point

14. Which of the following is most likely to result if workers fail to meet time standards:

reduced costs

increased promotion

reduced number of products available

increased quality of products provided

15.

1 point

2. An octane rating of 87 is an example of

grades

guarantees

standards

warranties

16.

1 point

13. Which of the following is a statement that is likely to be found in a small business's brand promise:

you have 30 days to return unwanted merchandise for a full refund.

Act now to receive 20% discount.

we will provide you with the best service possible.

we are the only small business in town that offers free delivery.

17.

1 point

20. True or False: Only express warranties hold up in court.

True. Only written evidence can be submitted in court.

True. Implied warranties cannot be verified.

False. Express warranties must be in writing.

False. Implied warranties are valid.

18.

1 point

4. A brand should be developed in a way that will capitalize on the small business's

weaknesses

productivity

liabilities

strengths

19.

1 point

17. When products are graded by nongovernment agencies, the grading is

occasional

mandatory

periodic

voluntary

20.

1 point

18. The Federal Trade Commission has the authority to regulate warranties on any products that sell for more than

$15

$25

$1,000

$100

21.

1 point

4. Which of the following is a way that grades and standards can be used:

to develop product brands

to identify employee benefits

to determine how products can be used

to indicate which media will be used for promotion

22.

1 point

15. Employees who waste materials have a negative effort on a business's _________________ standards.

work

time

cost

sales

23.

1 point

16. The amount of work to be done is specified by _____________ standards.

time

quantity

quality

cost

24.

1 point

16. One way in which a business can benefit from warranties and guarantees is

free repairs

reduced business standards

feedback from customers

The elimination of product liability

25.

1 point

9. An international consideration to take into account in brand development includes

whether foreign consumers like to shop.

foreign cultures, including consumer habits and customs.

the number of credit cards issued in foreign countries.

the probability that the brand can change foreign cultures.

26.

1 point

10. Why do many professional organizations develop standards for their members to follow?

to create influence

to promote product safety

to promote group activities

to establish control

27.

1 point

6. How can salespeople use grades and standards?

to set prices

to advertise products

to meet customer needs

to develop the product mix

28.

1 point

PM-008

1. What does the following statement illustrate: The product should be four inches long and weigh 14 ounces.

Grades

Standards

Warranties

Testimonials

29.

1 point

3. Light bulbs are made to fit sockets across the U.S. This is an example of which of the following ways that standards are used.

to establish uniform, consistent products

to indicate where the product will be sold

to indicate how much the product will cost

to provide consumers with product information

30.

1 point

13. Why do businesses want to meet quality standards?

to reduce costs

to determine how much work must be done

to decrease profit

to examine how long it takes to get a job done

31.

1 point

8. Any business that transports goods across state lines must comply with standards

individual businesses

government agencies

professional organizations

trade associations

32.

1 point

14. Brandy and her two business partners understand the importance of corporate branding. Prior to opening their

brand ambassador

brand promise

brand identifier

brand personality

33.

1 point

19. How often should a small-business owner talk to customers and employees about the effectiveness of the business's brand?

once every quarter

once a month

twice a year

as often as possible

34.

1 point

19. What government agency is usually responsible for rating food products?

U.S. Department of Commerce

U.S. Department of Agriculture

Society of Automotive Engineers

Food and Drug Administration

35.

1 point

5. A vision statement can provide helpful insight into a business's brand because it describes what the business

is doing

is becoming

has done in the past

has learned from its competitors

36.

1 point

18. How food products can be used generally is determined by their

grades

traits

labels

brands

37.

1 point

9. Which of the following is usually responsible for grading goods:

government agencies

research organizations

consumer groups

sales representatives

38.

1 point

Marketing PM 004-2nd half of 3rd 9 Weeks Test;

15. Giving customers a list of locations at which they can obtain repair or replacement as part of a warranty or a guarantee provides the customer benefit of

increased profits.

service information.

legal recourse.

reduced anxiety about purchases.