MIS test 2:B

The Internet is best thought of as what in terms of local area networks (LANs) and wide area networks (WANs)?

We know all computers have addresses, but which of the following statements is most true?

For questions 3-7, select the correct answer from the matching list shown on the right.

For each question, match the data mining strategy description with its related definition.

Use of demographic characteristics

Identifying data with geographic or temporal proximity

Identifying two events that happen together

Identifying two events that closely followed each another

Using historical information to predict future events

Tacit, or "sticky" knowledge, is based on information that is:

An example of the Pareto Principle would be:

Internet-enabled globalization does the following

The "Porter's Forces" model deals with what aspect of globalized business?

Although globalization has been underway for many centuries, digitization, networking, and connectiveness have dramatically increased what?

Using electronic distribution to distribute video games directly to consumers outside the traditional distribution retail channels (brick-and-mortar stores) is an example of what?

Identifying patterns in data based on common temporal (time) or spatial (geographic) traits is based on what type of data mining analysis?

As discussed in class, which of the following companies exerts seller power as described in "Porter's Competitive Forces Model" using a strategy of maintaining high profit margins by limiting the number of channels that a customer can purchase their products and services?

An advantage of distributing products in electronic formats (e.g., eBooks, music, and movies) is that you can profitably make rarely purchased items available to consumers. This business strategy used by companies such as Netflix and iTunes is known as what?

The process of accessing the detailed data used to create an indicator, such as a gauge or chart, an executive dashboard is known as what?

In Thomas Friedman's discussion of globalization, he described the process of globalization as being realized through action that were first defined by your country, then later defined by multi-national companies, and finally, in the most recent age of globalization is defined by:

As discussed in class, what company was founded in the Globalization 2.0 era based on the business model of selling discontinued product lines directly to consumers by using an new transportation infrastructure to reach a geographically distributed customer base?

What dimension of Porter's Forces focuses on the decision that a buyer makes when choosing among direct, existing competitors when all of the competitors offer the same identical name-brand product (e.g. an iPhone 6)?

When major airlines (American, Delta, United, etc.) bypass travel agents and directly market tickets to customers from the airline's corporate website, this is an example of using what type of business sales strategy?

In Dr. Baldasare's presentation, she described how the University was using a data mining tool called Civitas to help improve student success in what way?

For questions 23-27, select the correct answer from the matching list shown on the right.

For each question, match the challenge with its related concept.

Increasing density of digitization (transistors)

Increasing speed of communication

Increasing value of networks based on connections

Increasing challenge for data mining to manage new data

Increasing the business competition and opportunity

In the video case about Dr. Chiu's Smartrek application, which of the following was n.Q.t an incentive used to encourage driver participation?

What term is used to describe the ethically-questionable practice of consumers buying products online after examining them in brick-and-mortar stores?

What term best describes when consumers are able to use their smartphones to obtain information about a company's competitor's product pricing, features, customer reviews and availability while shopping in their company's brink-and mortar store?

In Thomas Friedman's discussion of globalization, he described the process of globalization as being realized through action that were first defined by your country, then later defined by multi-national companies, and finally, in the most recent age of globalization is defined by:

The "Porter's Forces" model deals with what aspect of globalization?

What business model has been developed to assist consumers to manage the complexity caused by multiple vendors offering products directly on the web?

As discussed in class, what company was founded in the Globalization 2.0 era based on the business model of selling discontinued product lines directly to consumers by using an new transportation infrastructure to reach a geographically distributed customer base?

When a company purchases standard commodity products available from multiple vendors, what purchasing technique is often used to obtain the best (lowest) price for the item?

In Michael Porter discussion of the "Porter's Forces", what industry was described as an example of a "zero-star" industry where all of the competitive forces work against profitability?

What term is used to describe the behavior where small changes in customer demand that result in large variations in raw material orders causing inefficiency in the supply chain?

Major airlines (American, Delta, United, etc.) offering customers the opportunity to purchase tickets directly from the corporate website instead of using an aggregator such as a travel agent or websites such as Orbitz or Expedia is an example of what business strategy?

The issues that help a consumer decide where to purchase the same product (e.g., a name- brand item) among direct competitors would be an example of which of "Porter's Forces?"

What UA decision support system did we discuss in class that helps students evaluate options for their schedule of classes and assist them in selecting a major?

In a project plan, the set of tasks that define the minimum amount of time required to complete the project is known as the:

Managing the Eller College's website program is a practical application of what business technique we also have studied?

For questions 43-46, select the correct answer from the matching list shown on the right.

For each question, match the description of an aspect of data mining with its name.

Data items share common demographic characteristics

Data items share a spatial or temporal proximity

One data item implies (is closely associated) with another

An action for one data item closely follows

In a project plan, the set of tasks that define the minimum amount of time required to complete the project is known as the

The SMED (single minute exchange of die) technique pioneered by Toyota reduced setup time and allowed Toyota's production process to what?

What is NOT a factor contributing to the Bullwhip Effect?

Which of the following is true about folksonomies, taxonomies, tags and hash tags (such as would be used by Twitter users when posting a comment)?