Communication 301 Exam 3

1.

1 point

Which of the following has generally demonstrated that the mass media don’t tell people what to think as much as they tell people what to think about?

Cultivation effect

Agenda-setting

Social learning theory

Spiral of silence

2.

1 point

Prior restraint means ______.

That courts and governments can block the press from publishing any article they deem inflammatory or controversial

That courts and governments cannot block any publication or speech before it occurs

That courts and governments have the right to review every article before it is published

That courts and governments can give the news media rules on what they can and cannot publish

3.

1 point

What method is a researcher using if he or she watches a season of a television program and counts each time an act of violence is shown?

Content analysis

Experiment

Textual analysis

Survey

4.

1 point

Which of the following is characteristic of a cultural studies approach to mass media research?

The belief that audiences are primarily passive and easily persuaded

An attempt to understand how people use media to serve their own ends

The belief that media don’t tell us what to think but what to think about

A focus on how people make meaning, understand reality, and order their experiences

5.

1 point

Which of the following is NOT one of the basic criteria of newsworthiness?

Proximity

Timeliness

Conflict

Consensus

6.

1 point

In which way does the current trend toward public journalism differ from modern journalism?

It moves away from just telling the news to becoming involved in community life.

It insists that neutrality and objectivity are essential to any type of journalism

It moves to increase editorial control in the newsroom and encourage the detached watchdog mission of journalists.

All of the options are correct

7.

1 point

For public figures to successfully sue for libel, they must prove ‘‘actual malice,’’ which means the news medium ______.

Knew the statement was false but published it anyway

Published a true statement with the intention of hurting the public figure

Was reckless with the public figure’s privacy rights

Had long harbored ill will toward and dislike for the public figure

8.

1 point

At the end of the copyright period, a creative work such as a book or song becomes ______.

More valuable to the person or company that owns the copyright

Protected from use by anyone other than the author or creator

Available for public use with the payment of a royalty fee

Available for public use free of charge

9.

1 point

Which of the following did not result from hiring television news consultants?

Local news put its policy-oriented reporting at the forefront, often starting newscasts with those stories.

A culture of ‘‘if it bleeds, it leads’’ developed in the industry

Everything from music to opening graphics developed a similar look across the country.

Standards of appearance for news anchors became even more rigid.

10.

1 point

The value of favoring the small over the large and the rural over the urban is called ______.

Ethnocentrism

Individualism

Responsible capitalism

Small-town pastoralism

11.

1 point

People often choose to expose themselves only to media outlets that express their views. What is this called?

The uses and gratifications model

Selective exposure and retention

The hypodermic-needle model

The propaganda analysis model

12.

1 point

Which model of the press is most often associated with today’s mainstream U.S. news media?

Authoritarian

Communist

Libertarian

Social responsibility

13.

1 point

The U.S. movie rating system is an example of ______.

Industry self-regulation

Censorship

State regulation

Federal regulation

14.

1 point

The hypodermic-needle research model might be considered the opposite of which research model?

The agenda-setting model

The minimal-effects model

The uses and gratifications model

The textual analysis model

15.

1 point

Historically, ‘‘objectivity’’ became valuable for newspapers and journalists because ______.

It was highly valued by Joseph Pulitzer

Offending the smallest number of people meant earning the largest profit

The general public hated the partisan press

Reporters had a desire to be ‘‘fair and balanced’’ for society’s sake