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Chapter 8-13

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1.
1 point
The point at which a company's sales equal expenses is the company's
2.
1 point
The staffing function of management is the process of
3.
1 point
The pricing method that focuses on what customers are willing to pay is called
4.
1 point
OSHA is an example of a(n)
5.
1 point
which of the following is not an example of variable expenses?
6.
1 point
A bar code that allows consumers to go directly to a company's website is a(n)
7.
1 point
The process of indexing a website so that it ranks higher on the list when people search the internet is called
8.
1 point
A working model of a new product that is made for testing purposes is a(n)
9.
1 point
Another term for owners equity is
10.
1 point
The type of communication used to motivate people to buy a product or service is known as
11.
1 point
A picture, design, or image that is associate with a brand is a(n)
12.
1 point
The document that defines a company's marketing objectives and the strategies and tactics to achieve them is the
13.
1 point
Equity financing options include all of the following except
14.
1 point
Which of the following is not included in a marketing plan?
15.
1 point
The use of intellectual property without permission is considered
16.
1 point
Which of the following is not one the five Cs of banking?
17.
1 point
The digital strategy in which customers actively seek out the product using mobile apps or QR codes is the
18.
1 point
Which of the following is not a patent category?
19.
1 point
Someone who guides and directs a person to learn what is needed for a situation is a(n)
20.
1 point
A group of closely related products within a product mix are called a product
21.
1 point
The financial progress of a business is shown in the pro forma
22.
1 point
Decisions about the marketing mix include decisions about the product, the price of the product, promotions for the product and
23.
1 point
The specific activities used to carry out marketing strategies are called
24.
1 point
A detailed schedule of tactical actives for a marketing plan is known as a(n)
25.
1 point
Consumer protection laws are those laws that
26.
1 point
What must businesses with employees obtain from the IRS to track income taxes withheld from employee paychecks?
27.
1 point
To protect entrepreneurial ideas, it is important to have
28.
1 point
Management is the process of
29.
1 point
In the marketing mix, the products life cycle will affect and influence
30.
1 point
Cash invested in the business for the purpose of making a profit is called
31.
1 point
Which of the following statements about a line of credit is not true?
32.
1 point
One indication of the effectiveness of a marketing campaign is
33.
1 point
The percentage of the total sales of a specific product that one company conducts is the company's
34.
1 point
Bootstrapping involves
35.
1 point
In addition to being specific, measurable, attainable, and realistic, marketing plan goals should be
36.
1 point
Which of the following marks can be used without being formally registered?
37.
1 point
A manager who allows employees to make their own decisions about how to complete tasks is following which management style?
38.
1 point
Expenses that do not change and are not affected by the number of products produced or sold are
39.
1 point
Placing ads on websites whose typical viewers are the target market for a company's products is known as
40.
1 point
When a company promotes the company itself, rather than a particular product or service, the company is using
41.
1 point
Equal employment opportunity laws ensure that all workers are given equal opportunity for
42.
1 point
The planning process for a business involves what three specific areas?
43.
1 point
Determining a products selling price by doubling the total cost of the product is
44.
1 point
Which of the following is not a type of business law?
45.
1 point
The amount of ownership a person has in a business is called
46.
1 point
The purpose of marketing is to
47.
1 point
Exchanging products or services for other people or services, with no money exchanged, is called
48.
1 point
The price of a product that is printed in a catalog or on the price tags and does not include any discounts is the
49.
1 point
The type of law that deals with relationships between an owner and an agent is
50.
1 point
Which of the following is not a good source for marketing plan templates?
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