Marketing CPAS questions 1-31

28. A salesperson who uses ethical standards can establish customer:

13. A department store begins selling winter holiday decorations in late autumn is known as ____________.

25. Which printed media is found in 98% of American homes?

14. The unoccupied part of the advertising layout is the ____________.

2. Key economic factors relevant to doing business in another country include:

9. Printed poster on subways, buses and trains

17. Advertising designed to increase sales only is known as

16. How does the marketing function of selling benefit society?

29. The fudge factory makes candy from scratch (sugar, milk, chocolate, flour, secret ingredient) at their retail store

10. The attention-getter in an ad is referred to as ________________.

23. Selling additional goods and services to the customer:

12. All potential (possible) customers that might buy a product

7. Supermarkets such as Winn Dixie use the following type of cash register.

24. The way a company writes its name, it will always be written in this way and with this font

5. In TV advertising, rates are higher from 7:00pm-10:00pm. This is the time that many people are watching TV at home with families. What is this time period called?

20. The two in 2/10, net 30 represents the

3. What are the four economic resources?

22. When Kroger runs an ad for Maxwell House Coffee and both Kroger and Maxwell House pay for a percentage of the ad, they are using

26. The part of the ad that explain the headline is called the

21. Advertisement that extends to the edge of the page is known as the

15. A customer in a computer store tells the salesperson, "I can't buy this software program. I don't understand the directions." The salesperson's reply is, "Let's read over the directions together. What is the first direction you find confusing?" What method of handling objections is the salesperson using?

30. The part of the ad that explains the features and benefits of a product/service

27. The marketing function which involves the matching and satisfying of customer wants and needs with available goods and services is

8. "My spouse and I would love to take this trip to Hawaii hat you've described, but we have to repaint our house and we really should replace our refrigerator." What is such an objection based on?

1. Which marketing function involves creating the correct product mix for a business?

6. Useful items (hat, pens, shirts) printed with advertiser's name, address, etc.

18. Karla has invented a new product. She must determine each step that she must take from getting the product made to selling it to the customer. This is an example of

19. The Smith's take a vacation every spring. Working with a travel agent to gather information about possible destinations, they have planned and taken trips to resort locations throughout the US. What type of decision-making will the Smith's use to select next year's trip?

11. Which production activity best describes a coal miner?

4. Often hotel guests will find a questionnaire in their rooms that asks them to rate the service they receive from the hotel staff. What step to a sale is this?