Test 1

1.

1 point

Most PR practitioners are accredited

True

False

2.

1 point

What is required to be a PR practitioner?

Accreditation

A bachelor's degree from an accredited university

Nothing

License

Membership in PRSA

3.

1 point

Which has more control over message reach and frequency?

Neither is much affected

Public Relations

Advertising

Both are equally affected

4.

1 point

What is a front group?

A PR firm that handles all communica(on for a client and literally is in front of the cameras and media.

Organization that purports to represent one agenda while in reality it serves some other interest that is hidden.

Grassroots lobbying group.

Fake grassroots lobbying group.

5.

1 point

SWOT stands for

Strengths, weaknesses, options, threats

Strengths, weaknesses, opportunities, threats

Strengths, weaknesses, opportunities, tactics

6.

1 point

Lobbying is protected speech under the First Amendment

True

False

7.

1 point

Is your first ethical obligation to the client or to the profession of public relations?

Client

Profession

8.

1 point

What is the primary ethical guide for PR?

SPJ code

APR

SEC code

PRSA code

9.

1 point

In how many states in the U.S. are PR professionals licensed?

None

12

All

Only 5

10.

1 point

Most PR practitioners are members of PRSA

True

False

11.

1 point

Texas State University employs PR professionals

True

False

12.

1 point

Which comes first

Situation Analysis

Objectives

13.

1 point

Tom Cruise fired his ___ and hired his sister to do PR work, getting into lots of PR trouble as a result.

Publicist

PR counselor

Media relations specialist

PR director

14.

1 point

Which deals mostly with external publics?

All of the above

Advertising

PR

15.

1 point

Which of these is the last common title for a PR person?

Public relations director

Media relations director

Public affairs director

Corporate communication director

16.

1 point

PR firms are outsiders. They can often be more objective about an organization’s situation and think outside the box. They aren’t tied to old ways of doing things.

True

False

17.

1 point

Objectivity is a major benefit of having PR done by

Both bring equal objectivity

PR firm

Staff of the organization

18.

1 point

The most important audience you target with a plan is called the

Psychographic audience

Primary audience

Strategic audience

Tactical audience

19.

1 point

Which comes first

Tactics

Timetable

Strategy

Audience

20.

1 point

Which comes first

Tactics

Strategy

21.

1 point

Edward Bernays always hoped that PR people would be governed by a system of what?

A code of ethics

Accreditation

A code of honor

Licensing

22.

1 point

A media kit is an example of a(n)

Objective

SWOT

Strategy

Tactic

23.

1 point

Information that arrives as NEWS content is perceived as more
credible than information that arrives as ADVERTISING.

True

False

24.

1 point

A PR professional who isn’t concerned about ethics and just wants to do a good job of executing tactics is said to have what kind of mentality?

Publicist

Professional

Huckster

Technician

25.

1 point

Is this objective complete: Increase ticket sales by 10 percent.

YES

NO

26.

1 point

You break the PRSA ethical code. PRSA can throw you out of the PR profession and you will have to find a new line of work.

True

False

27.

1 point

_________are the gatekeepers who control access to media audiences.

Journalists

Public Relation Officers

Marketing Specialist

Newspapers

28.

1 point

Consumers are an "external" public?

True

False

29.

1 point

Sony Pictures is releasing a new movie. They need to promote it. To do so, they use a(n)

institutional type of advertising

journalist

public relations counselor

publicist

30.

1 point

Who administers the PRSA code?

ACC

PRSA

FTC

SEC

31.

1 point

Who produces the more credible messages?

Advertising?

Public Relations

Both are equally credible

32.

1 point

What derogatory term for PR people originated in WWII?

Flak

Death Squad

Propagandist

Spin doctor

33.

1 point

Which term referred to a German anti-aircraft gun?

Flak

Missile

Death Squad

German anti-aircraft gun

34.

1 point

PR firms are commonly owned by

Newspapers

Publishing companies

Media conglomerates like News Corp.

Advertising Agencies

35.

1 point

If you violate the PRSA Code of Ethics you can be thrown out of the PR profession.

True

False

36.

1 point

PRSA can withdraw your membership in THAT organization but it can't stop you from practicing public relations.

True

False

37.

1 point

When advertising and PR work closely together it is called?

Integrated media cooperation

Integrated marketing communication

Institutional media communication

Institutional marketing cooperation

38.

1 point

You shop at Best Buy and have had a good experience. Your shopping experience influences your perception of Best Buy’s reputation based on your ______experience.

direct

consumer

IMC

indirect

39.

1 point

PRSA stands for

Puerto Rican Studies Association

Public Relations Society of America

Personal Retirement Savings Account

Public Relations School of America

40.

1 point

What does this mean: APR

Accredited in Public Relations

Advertising and public relations professional

Member of the Association of Public Relations

Account executive in PR

41.

1 point

Which is more affected by gatekeepers?

Public Relations

Neither is much affected

Advertising?

Both are equally affected

42.

1 point

Who is known as the father of Public Relations?

Edward Bernays

Chevy Chase

Edward Barneys

Edward Scissorhands

43.

1 point

Finding the positive side of a story is called

Flacking

Spin

Press agentry

Gatekeeping

44.

1 point

The evaluation reflects back on what part of a PR?

Situation analysis

Tactics

Audience

Objectives