Sales Team Quiz (Marketing)

1.

1 point

1) Based on the values set out in the ‘Monthly Web Marketing Reports’, what is the current benchmark hard web lead conversion rate?

2%

3%

5%

15%

2.

1 point

What is considered a good ‘Bounce Rate’, as stated in the Web Marketing reports?

Below 50%

Below 40%

Below 30%

1%

3.

1 point

What was the main focus of the Penguin update?

Shift towards more ‘local’ results

Reduction in ‘web spam’

Additional focus towards ‘Google Plus’ pages

Favouring new domains

4.

1 point

How many characters do Google allow to be used within a PPC advert headline?

15

25

35

45

5.

1 point

How many different PPC keyword types are provided by Google?

3

4

5

10

6.

1 point

Why is it important to ensure your PPC account is linked to your Analytics account?

Without doing so, all paid data is grouped under organic

Without doing so, all paid data is grouped as other

Without doing so, all paid data is grouped as direct

Without doing so, no visits are recorded

7.

1 point

How do you calculate ‘Click Through Rate’ ?

Impressions divided by clicks

Clicks times impressions

Impressions times clicks

Clicks divided by impressions

8.

1 point

What is the cost is taken from a TDM budget for the creation of a single piece of content?

£25

£50

£125

£75

9.

1 point

What year was Facebook founded?

2004

2005

2006

2010

10.

1 point

How would you report from Facebook?

Google Analytics

Insights

Leadbeast

ND

11.

1 point

The character limit for Twitter is?

140

150

275

160

12.

1 point

What is the PPC CPL we work towards as stated in the benchmark values (not a used car campaign)?

£5-10

£15-20

£15-25

£20-35

13.

1 point

Across all Net Director sites, when comparing January 2012 to August 2012, what is the percentage increase in Mobile traffic?

90%

60%

110%

220%

14.

1 point

According to a Google study, what percentage of potential car buyers say they would use their mobiles device for both searching and purchasing a car?

26%

51%

78%

100%

15.

1 point

What does Google classify ‘direct’ traffic to be in Google Analytics

All traffic to a website

Traffic Google cannot classify

Traffic generated by users typing in the URL to the address bar

Traffic from related sites/domains such as mobile sites

16.

1 point

If a page displays a 404 message what does it mean?

The page has been re-directed

The page has been deleted/removed

The user does not have permission to view the page

An incorrect URL has been used, such as one with a capital letter

17.

1 point

On average, what percentage of visits would the number 1 organic ranking site receive for a specific keyword?

25%

42%

18%

10%

18.

1 point

What type of redirect ensures that link authority is passed from an old domain to a new domain?

302

301

500

404

19.

1 point

What are two main ways that search engines find web site content?

Links

Facebook

XML sitemaps

Google Places

20.

1 point

At what stage during the marketing process will a site move from ‘Kick Start SEO’ to ‘TDM’?

From day one

six months

six to 12 months

it depends on the site