Marketing-Part 2-1st 9 weeks test

51. Is any government action taken to control or limit the amount of imports. There are several types of trade barriers, including embargoes, tariffs and quotas.

52. Are embargoes that affect only certain goods

53. Two reasons governments impose tariffs:

54. Diversity is having people from the same backgrounds, cultures, or demographics coming together in a group

55. Semi-Multinational Corporation is a business that operates in more than one country.

56. Is when a business sells the right to manufacture its products or use its trademark.

57. Is the right to sell a company's goods or services in a specific area.

58. Is the company that sells the license.

59. Is the fee charged when a product is licensed and you decide to sell the rights.

60. Is the parent company that owns the chain and the brand.

61. Is the person or company that buys the rights to use the brand.

62. Is a partnership of two or more companies that work together for a specific business purpose.

63. Advertising Media

64. Somebody who regularly buys from a business

65. What makes a person buy

66. I like the quality of the product. I like the price of the product, and I like how the product makes me feel.

67. A group of careers/jobs that are in the same line of work

68. Rules and regulations to follow at your workplace to keep your job safe and secure. To help each employee know what is expected of them.

69. A country's gain in making money

70. Feelings and reasons people buy

71. Examples, buying a home, having a family, and/or getting a college degree.

72. Photographer, salesperson, advertising specialist, an accountant are examples of what types of jobs?

73. Something you must have to survive

74. Having pride and respect for your country

75. Good things about a product, its features.

76. Study to make a good grade on a test

77. Something you wish to have/buy

78. To sell the product or service, let customers know what products are out there

79. Describe Business to Business Marketing

80. Can goodwill be bought?

81. Explain the meaning of the phrase, "every economic decision has a cost".

82. How can productivity be increased?

83. Define Netiquette:

84. Define SWOT Analysis

85. Define Vision Statement:

86. What ethical behavior is expected by most employers?

87. What are the four economic resources?

88. Often hotel guests will find a questionnaire in their rooms that asks them to rate the service they receive from the hotel staff. What step to a sale is this?

89. Which marketing function involves creating the correct product mix for a business?

90. Printed poster on subways, buses and trains

91. The attention-getter in an ad is referred to as ________________.

92. Useful items (hat, pens, shirts) printed with advertiser's name, address, etc.

93. A customer in a computer store tells the salesperson, "I can't buy this software program. I don't understand the directions." The salesperson's reply is, "Let's read over the directions together. What is the first direction yo find confusing?" What method of handling objections its the salesperson using?

94. The unoccupied part of the advertising layout is the _____________.

95. A department store begins selling winter holiday decorations in late autumn is known as _____________.

96. All the potential (possible) customers that might buy a product

97. Karla has invented a new product. She must determine each step that she must take from getting the product made to selling it to the customer. This is an example of

98. Advertising designed to increase sales only is known as

99. The Smith's take a vacation every spring. Working with a travel agent to gather information about possible destinations, they have planned and taken trips to resort locations throughout the US. What type of decision-making will the Smith's use to select next year's trip?

100. The way a company writes its name, it will always be written in this way and with this font