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Chapter 10 Test

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1.
1 point
A company's plan that identifies how it will use marketing to achieve its goals is called a
2.
1 point
All marketing research studies involve gathering and analyzing information.
3.
1 point
Considers the needs of customers when developing a marketing mix.
4.
1 point
The blending of four marketing elements: product, distribution, price, and promotion.
5.
1 point
Collecting information by recording the actions of consumers rather than asking them questions.
6.
1 point
Decision-making begins with a ________________.
7.
1 point
Each marketing function occurs ____________ time a product or service is sold.
8.
1 point
Reasons to purchase based on feelings, beliefs, and attitudes.
9.
1 point
A(n) ______________ channel of distribution includes one or more other businesses between the producer and consumer.
10.
1 point
Marketing activities often cost ____________ or more of the selling price of a product or service.
11.
1 point
Persons, companies, and organizations that buy products for the operation of a business.
12.
1 point
Which of the following is NOT a promotional channels?
13.
1 point
A specific group of consumers who have similar wants and needs.
14.
1 point
Effective service marketing is done using the three-step marketing strategy.
15.
1 point
Any paid form of communication through mass media direct at identified consumers to provide information and influence their actions.
16.
1 point
Which of the following is NOT a pricing factor?
17.
1 point
A ____________________ of distribution is the route a product follows and the businesses involved in moving a product from the producer to the final consumer.
18.
1 point
Any form of communication used to inform, persuade, or remind.
19.
1 point
The skill, training, and motivation of the service provider affect service quality.
20.
1 point
Consumers often take part in one or more of the marketing functions when they make ________________.
21.
1 point
The price paid by the customer for the product.
22.
1 point
The amount added to the cost of a product to set the selling price.
23.
1 point
The first step in marketing research is to develop a data collection procedure.
24.
1 point
Services cannot be stored for later consumption.
25.
1 point
Activities that are consumed at the same time they are produced.
26.
1 point
The money a customer must pay for a product or service.
27.
1 point
Everything a business offers to satisfy a customer's needs.
28.
1 point
Brand new products that have never been seen before are introduced all the time.
29.
1 point
The simplest form of a product.
30.
1 point
A reduction from the original selling price.
31.
1 point
A _________________ provides a unique identification for a company's products.
32.
1 point
Most new products introduced by companies are not totally new, but are improvements on existing products.
33.
1 point
Designing, developing, maintaining, improving, and acquiring products and services that meet consumer needs.
34.
1 point
Finding solutions to problems through carefully designed studies involving consumers is known as
35.
1 point
____________ promotion includes activities and materials designed to reinforce a company's brand and image.
36.
1 point
The location and methods used to make a product or service available to the target market.
37.
1 point
_______________ want to charge the highest price possible.
38.
1 point
The final business organization in an indirect channel of distribution.
39.
1 point
Differences in ______________________ occur when businesses may need to distribute products to customers in many countries.
40.
1 point
A business must complete some marketing _______________ even if that is not their focus.
41.
1 point
Includes a set of promotional activities designed to generate sales in the retail setting.
42.
1 point
Marketing is used for products only and cannot be used for services.
43.
1 point
___________ gather information from people using a carefully planned set of questions.
44.
1 point
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large.
45.
1 point
Which of the following is NOT a step in the consumer decision-making process?
46.
1 point
_______________________ are businesses that take part in a channel of distribution.
47.
1 point
___________________ buying motives are guided by fact and logic.
48.
1 point
Services are __________________, meaning that they have no physical form.
49.
1 point
Communicating information about products and services to potential customers.
50.
1 point
Many ideas for product improvements result from the ideas of consumers.
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